Conor McGre­gor shills Bud­weiser

The Irish Times - Friday - The Ticket - - NEWS -

Conor McGre­gor walks from Dublin to New York, for he is Conor McGre­gor of whom the le­gends speak. In a voiceover, he im­plores us not to give up on our dreams, even stupid ones like “chocolate cov­ered ham” or “I should quit my job and bring chocolate-cov­ered-ham to mar­ket”*. McGre­gor is, it is im­plied, heav­ily fu­elled by the taste­less yel­low gripe-wa­ter Amer­i­cans call “Bud­weiser” and walks as though he has a few cans se­creted in his coat. Some peo­ple, the Ad­ver­tis­ing Stan­dards Author­ity for Ire­land, for ex­am­ple, dis­likes the idea of a pos­si­ble role-model shilling the in­spi­ra­tional qual­i­ties of a mind-al­ter­ing drug. But Bud­weiser has dreams of its own, which is why you have a black eye now and Bud­weiser has been re­named Conor McGre­gor’s Mag­i­cal Dream Juice. Core mes­sage: Fighty man likes fire­wa­ter. Be like fighty man. *For in­for­ma­tion on get­ting the chocolate-cov­ered-ham fran­chise for your re­gion con­tact pfreyne@ir­ishtimes.ie.

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