Johnston Mooney and O’Brien – weren’t the olden days gas
A man who is filled with feelings croons like an infant Luke Kelly while grainy footage flits by our joyless postmodern eyeholes: Michael Collins, horse and traps, the GAA, JFK, bumper cars. If you like these things, presumably you will also like bread, the advertisement suggests. It’s much more successful than the rival bread ad, which unwisely focuses on mass emigration, corporal punishment and rickets. Core message: time is fleeting and we all must die; eat bread.