Be­rocca Boost – the Big Day

The Irish Times - Friday - The Ticket - - NEWS -

This ad for the mul­ti­vi­ta­min prod­uct Be­rocca Boost hy­poth­e­sises that you are a smug young Aus­tralian who has a busy day ahead. Yes, life is of­ten dif­fi­cult be­cause you have a punch­able face and must spend a lot of time in an of­fice around other hu­mans pre­tend­ing to care about their feel­ings. Be­tween you and me and the Be­rocca ad­ver­tis­ing depart­ment, soon you will be pow­er­ful enough to crush these losers – your boss, your in-laws, that work-shy de­gen­er­ate Smithy – but in the mean­time you must fake em­pa­thy. Bide your time. Yes, the mo­ment will come when you will strip to the waist, paint your skin with blood and walk among their cow­er­ing bod­ies il­lu­mi­nated by fire and pos­si­bly en­er­gised by Be­rocca Boost. They will weep as they recog­nise your glory. But for now: spread­sheets. Core mes­sage: Peo­ple are but ants.

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