Berocca Boost – the Big Day
This ad for the multivitamin product Berocca Boost hypothesises that you are a smug young Australian who has a busy day ahead. Yes, life is often difficult because you have a punchable face and must spend a lot of time in an office around other humans pretending to care about their feelings. Between you and me and the Berocca advertising department, soon you will be powerful enough to crush these losers – your boss, your in-laws, that work-shy degenerate Smithy – but in the meantime you must fake empathy. Bide your time. Yes, the moment will come when you will strip to the waist, paint your skin with blood and walk among their cowering bodies illuminated by fire and possibly energised by Berocca Boost. They will weep as they recognise your glory. But for now: spreadsheets. Core message: People are but ants.