Yum! An ad for de­li­cious Ariel deter­gent pods

The Irish Times - Friday - The Ticket - - NEWS -

Here are some things I know: Cats al­ways land on their feet. Owls are wise. And if you want to know if some­thing is safe to eat, see if a baby wants to eat it. Yeah, they’re clever lit­tle yokes, ba­bies. So the no­tion prop­a­gated by this ad, that ba­bies need to be pro­tected from eat­ing some­thing that looks as de­li­cious as a 3-in-1 Ariel deter­gent pod, is just more PC non­sense from so-called “ex­perts” who know lit­tle of baby lore. In­deed, in­spired by the plucky but glut­tonous tykes in this ad, and in de­fi­ance of “project fear”, I’m eat­ing a mouth­ful of suc­cu­lent Ariel pods right now. Core mes­sage: [Vom­it­ing sounds and wail­ing about “no good ba­bies” and “be­trayal”.]

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