AIB ad fea­tur­ing a nosy boy

The Irish Times - Friday - The Ticket - - NEWS -

A pre­co­cious child, coded as mid­dle class by his confidence, hel­met-shaped hair and ba­nal pre­oc­cu­pa­tion with pupil-teacher ra­tios, wan­ders around a sub­urb both­er­ing peo­ple: shop­keep­ers, lol­ly­pop folk, lo­cal urchins. It slowly dawns on ev­ery­one that he’s here to stay thanks to AIB and its de­sire to give tele­genic fam­i­lies mort­gages. “This child has no­tions,” the lo­cals think darkly, but as this is an as­pi­ra­tional ad­ver­tise­ment and not a novel writ­ten by a de­pressed Ir­ish émi­gré in the 1960s, the child is left with his il­lu­sions in­tact. He will have them well into his 20s. Core mes­sage: Is home­school­ing wise?

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