AIB ad featuring a nosy boy
A precocious child, coded as middle class by his confidence, helmet-shaped hair and banal preoccupation with pupil-teacher ratios, wanders around a suburb bothering people: shopkeepers, lollypop folk, local urchins. It slowly dawns on everyone that he’s here to stay thanks to AIB and its desire to give telegenic families mortgages. “This child has notions,” the locals think darkly, but as this is an aspirational advertisement and not a novel written by a depressed Irish émigré in the 1960s, the child is left with his illusions intact. He will have them well into his 20s. Core message: Is homeschooling wise?