The Irish Times Magazine - - FRONT LINES -

Can you make the world a lit­tle bit sounder at Elec­tric Pic­nic? Well­be­ing move­ment A Lust for Life, and sui­cide and self- harm cen­tre Pi­eta House are join­ing forces at the Elec­tric Pic­nic next weekend with # SoundEf­fect, a cam­paign to show what it means to be sound – in the Ir­ish sense of the word.

Be­ing nice to each other is some­thing the or­gan­is­ers feel is over­looked, but should be cel­e­brated. “In a world that can of­ten am­plify neg­a­tiv­ity we be­lieve deep down that most peo­ple are in fact, sound,” says Paula McLough­lin, of A Lust for Life. “When some­one does some­thing sound, that sound­ness rip­ples out and this is what we call the # SoundEf­fect. Just Imag­ine what it would be like if ev­ery­one at Elec­tric Pic­nic did some­thing re­ally sound for each other?”

Fes­ti­val go­ers are in­vited to share their – or some­body else’s – sound­est mo­ments on so­cial me­dia next weekend, us­ing the hash­tag # SoundEf­fect.

There will be lots of dis­cus­sions around the cam­paign and men­tal health at The Mind­field Arena of the Elec­tric Pic­nic, with speak­ers and guests in­clud­ing ac­tor Jack Reynor, surfer and en­vi­ron­men­tal­ist Easkey Brit­ton, Min­is­ter for Health Si­mon Har­ris, au­thor Michael Hard­ing, Ire­land and Le­in­ster Rugby player Jack McGrath, au­thor Caro­line Fo­ran, ac­tivist Sinéad Burke, street artist Joe Caslin, A Lust for Life co- founder Niall Bres­lin, and more. alust­for­life. ie

Pic­tured is Damien Clarke, with his baby Max

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