STYLISH GUY

The Irish Times Magazine - - FASHION -

“Men shop on a mis­sion. Women shop for an ad­ven­ture”, so says Shane Burke, pro­pri­etor of Stylish Guy, a brand new menswear shop on the Clon­tarf Road, ( for­merly Pace Bou­tique) at­tract­ing a lot of at­ten­tion. Burke al­ways had a grá for fash­ion and was a former per­sonal shop­per, male model and blog­ger ( thestylishguy) who sold ev­ery­thing he had and moved back home in or­der to open his own shop which he fit­ted out on a limited bud­get with the help of fam­ily and friends. “I wanted it to be af­ford­able menswear with ser­vice and put my own stamp on it,” he says. Prices start at ¤ 5 for socks up to ¤ 189 for jack­ets with best­sellers be­ing striped and plain shirts by Pure for ¤ 85. “If men like some­thing, they buy two and sales never work with them,” he says. He cer­tainly knows his cus­tomers; for in­stance, all ¤ 49 jumpers are cot­ton “be­cause they are ma­chine wash­able un­like wool” and jeans ¤ 89 are de­lib­er­ately cho­sen to flat­ter all body shapes. “I buy for the store not for my eye,” he says. Stylish Guy is open seven days a week at 53 Clon­tarf Road. Visit www. thestylishguy. ie DMcQ

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