Mar­ian Keyes

Sud­den Wild En­thu­si­asms No 5 Joanne Hynes

The Irish Times Magazine - - INSIDE -

Well, thanks a mil­lion, lads. Yeah, like, thanks a mil­lion. For telling me about Joanne Hynes. Or rather – yes, you may have no­ticed some sar­casm in my tone – for not telling me about her. You wanted to keep her stuff all to your­selves. Which I can un­der­stand be­cause it’s fa­baliss.

But, tough ba­nanas – I know all about her now. And I covet ev­ery sin­gle thing she’s ever de­signed. ( I know my lat­est Sud­den Wild En­thu­si­asm is acute when I go on ebay look­ing for stuff from past col­lec­tions.)

See, all my life, es­pe­cially when it comes to cloth­ing, I’ve felt “wrong”. High- street fash­ion of­fers a pun­ish­ingly nar­row tem­plate, which my body is the in­cor­rect shape to shoe- horn it­self into. So ev­ery day for me, the sim­ple act of get­ting dressed is an ex­er­cise in dam­age lim­i­ta­tion.

The only real op­tion for me is to go quirky. But it has to be the right kind of quirky, if you get me. Not the kind of quirky that has peo­ple star­ing hard, then snig­ger­ing in­vol­un­tar­ily. ( It’s hap­pened.) And Joanne Hynes’ mis­sion state­ment: “For women who want to ex­press rather than im­press,” is what I’m look­ing for.

Her clothes are so beau­ti­ful. Her AW17 col­lec­tion – ap­par­ently in­spired by Maude Gonne and Count­ess Markievicz – is all baroque coats in em­bel­lished silk, knit­ted lurex skirts and dresses in prints of gothic- lite roses with match­ing leg­gings.

Feathers, sparkly stones, se­quins and vel­vet abound. Ev­ery­thing can be mixed and matched in count­less ways and what I love most are the ac­ces­sories, the swan mo­tif bean­ies, the neo­prene scarves and es­pe­cially the silk, rhine­stone- print col­lars.

I can layer up and go the whole hog or I can keep things sim­ple, by wear­ing a plain navy dress, with one of Joanne’s col­lars to bring colour and life to my face.

And the best thing of all – the en­tire col­lec­tion is avail­able from Dunnes. Dunnes!

It has to be the right kind of quirky, if you get me. Not the kind of quirky that has peo­ple star­ing hard, then snig­ger­ing in­vol­un­tar­ily

From far left: Polka dot dress from Zara ¤ 59.95; Fin­ery rose print ¤ 132.30 at Brown Thomas; and Patch­work maxi by An­to­nio Mar­ras ¤ 1,077 from far­fetch. com

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