Chivas’s shop­ping spree

The Irish Times - Monday - Sport - - Soccer -

They haven’t been without some suc­cess on the field this year, win­ning the Con­ca­caf Cham­pi­ons League back in April, but off the field Mex­i­can club Chivas have been hav­ing some se­ri­ous fi­nan­cial bother, un­able at one point to pay player bonuses which re­sulted in a trans­fer ban.

How sym­pa­thetic have sup­port­ers of their ri­vals been? Not very.

So when Chivas’s cur­rent gaffer Jose Car­dozo turned up for a press con­fer­ence fol­low­ing yet an­other league de­feat this sea­son, there was in­tense gig­gling at the rather over-ex­u­ber­ant prod­uct place­ment in front of him, as snapped by ESPN’s Tom Mar­shall.

There was a bag of ce­real, a bag of or­ganic ce­real, two Coca Cola cans, a bot­tle of choco­late milk, while his mi­cro­phone was spon­sored by a beer com­pany.

Ac­cord­ing to the Ob­server, Chivas vice-pres­i­dent Amaury Ver­gara con­ceded that “our mar­ket­ing team called it wrong – we must be aes­thet­i­cally cleaner.”

Which pre­sum­ably means they will try not to have Car­dozo look­ing like he’s sit­ting at a su­per­mar­ket check-out from here on in.

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