Griffin launches new tourism promo plan

TOURISM minister Brendan Griffin launched the 2019 marketing plans for tourism Ireland in the United States last Tuesday, January 29 at an event in New York attended by many journalists and travel agents.

The Kerry TD said he hopes tourism Ireland will surpass the record breaking performance of 2018 and grow revenue from American visitors by eight per cent in 2019

Tourism Ireland’s new TV ad “fill your heart with Ireland” has gained attention via the ABC, CBS, NBC and FOX networks in multiple states including Chicago, Denver, Seattle and more. The ads also run on popular digital and social platforms.

Speaking at a launch in New York Alison Metcalfe tourism Irelands head of north America and Australia said they welcomed two million Americans in 2018 and added “we look forward to welcoming more of our great friends from the United States this year and in years to come”.