The Jerusalem Post


- • By IS­ABEL FE­IN­STEIN and KAYLA STEIN­BERG Middle East Politics · Politics · Mariah Carey · Tel Aviv · Israel · Benjamin Netanyahu

Mariah Carey in­tro­duces her new line of Pre­mier Dead Sea min­eral prod­ucts at the Royal Beach Ho­tel in Tel Aviv yes­ter­day, flanked by Pre­mier CEO Sha­har Yu­val (right) and vice CEO Eli Ben-Harush.

Tout­ing her new beauty line in Is­rael, singer Mariah Carey said she can’t get enough of the coun­try.

“We can call [my re­la­tion­ship with Is­rael] a love af­fair,” she said at a press con­fer­ence Mon­day at the Royal Beach Ho­tel in Tel Aviv pro­mot­ing her new line of Dead Sea min­eral prod­ucts, Mariah Carey for Pre­mier. “I’m just so happy to be back in the Holy Land. It’s beau­ti­ful here.”

Pre­mier has been re­search­ing the well­ness ben­e­fits of Dead Sea min­er­als for 25 years, and touts its abil­ity to im­prove cus­tomers’ skin.

Carey has vis­ited Is­rael sev­eral times in re­cent years, and is a big fan of the coun­try and its peo­ple.

“In a past trip to Is­rael, Carey dined with Prime Min­is­ter Ben­jamin Ne­tanyahu. When ques­tioned about this de­ci­sion, Carey brushed it off. “What, I can’t eat now?” she asked jok­ingly.

Carey chooses to ab­stain from in­volv­ing her­self in the po­lit­i­cal con­tro­ver­sies of the re­gion, and dis­misses the wide­spread crit­i­cism of Is­raeli prod­ucts.

“I don’t think it’s my place to act like a po­lit­i­cal fig­ure,” she said, draw­ing ap­plause. “We love every­body.”

“I re­ally mean it…,” con­tin­ued Carey, who has ig­nored the neg­a­tive pub­lic­ity that has stemmed from her con­nec­tion to the state of Is­rael. “I don’t care what peo­ple say about po­lit­i­cal things that don’t per­tain to my life.”

Lov­ing ev­ery­one is im­por­tant to Carey, who re­peated this mantra sev­eral times through­out the event. “We’ll burn ha­tred,” she de­clared.

The mu­si­cal artist spoke highly of the Pre­mier brand, re­flect­ing on the holis­tic ben­e­fits of her prod­uct line, such as pro­tect­ing skin from sun dam­age. She called the in­gre­di­ents “very im­pres­sive and very im­por­tant… there’s ac­tu­ally min­er­als from the Dead Sea.”

Proper skin­care is vi­tal to Carey’s daily rou­tine, and she stresses its im­por­tance.

“I re­ally like that [the Pre­mier line is] re­ally clean,” said Carey. “[There’s no] use of harsh chem­i­cals.”

She added that “the ben­e­fits are end­less,” which is why she chose to rep­re­sent the Pre­mier line above all oth­ers.

The Dead Sea it­self is a spe­cial place to Carey. She said she is look­ing for­ward to vis­it­ing for the first time this week with her six-year-old twins, Moroc­can and Mon­roe. “[There’s] so many things I can’t wait to do [in Is­rael],” she said.

As for her per­sonal ca­reer, Carey re­vealed that she is fur­ther­ing her mu­sic.

“I’ve just got­ten back into the stu­dio and I’m work­ing on some new ma­te­rial… song­writ­ing is where I’m at my hap­pi­est.”

She also said that she is work­ing on some other en­deav­ors, in­clud­ing an an­i­mated project. How­ever, she said she will not be join­ing the cast of the re­vived Amer­i­can Idol.

But for now, Carey said she is con­tent with ex­plor­ing Is­rael and pro­mot­ing her new line of skin­care prod­ucts, all while en­joy­ing the Holy Land.

 ?? (Kayla Stein­berg) ??
(Kayla Stein­berg)

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