Throw­ing a wrench into the cy­cle of poverty be­fore the hol­i­days

Pitchon Lev dis­tri­bu­tion marathon helps feed Is­rael’s poor for Rosh Hashana

Jerusalem Post - - NEWS - • By SARAH LEVI

Some 10,000 food parcels were dis­trib­uted by Pitchon Lev (“Open Heart”) to about 50,000 needy fam­i­lies dur­ing the or­ga­ni­za­tion’s an­nual pre-hol­i­day food dis­tri­bu­tion marathon on Thurs­day.

A team of vol­un­teers at one of Pitchon Lev’s dis­tri­bu­tion cen­ters in Ris­hon Lezion as­sem­bled all the nec­es­sary com­po­nents for a hol­i­day meal: fish, wine, meat, ap­ples, honey, pomegranates, hal­lot, desserts and more.

Prepa­ra­tion for the marathon be­gan in July, when the NGO be­gan col­lect­ing sup­plies, re­sources and vol­un­teers to as­sem­ble and dis­trib­ute the parcels ahead of the hol­i­days.

De­spite Thurs­day’s marathon ac­com­plish­ment, Pitchon Lev’s founder and CEO Nis­sim Zioni be­lieves it can get bet­ter.

“I con­tinue to call on the public to open their hearts, es­pe­cially dur­ing these days,” he said. “It is not just the Is­raeli public that should lead with its gen­eros­ity and help with do­na­tions to needy fam­i­lies. The re­al­ity is that ev­ery year, another 100,000 peo­ple are added into the cy­cle of poverty. The govern­ment must be­gin to take care of this.”

Pitchon Lev has pro­vided meals for some 250,000 fam­i­lies ev­ery year since

(Yaki Zimer­man)

NIS­SIM ZIONI, founder and CEO of Pitchon Lev (in dark shirt), dis­trib­utes one of the 250,000 meals the or­ga­ni­za­tion pro­vides an­nu­ally, at its Ris­hon Lezion lo­ca­tion on Thurs­day.

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