Throwing a wrench into the cycle of poverty before the holidays
Pitchon Lev distribution marathon helps feed Israel’s poor for Rosh Hashana
Some 10,000 food parcels were distributed by Pitchon Lev (“Open Heart”) to about 50,000 needy families during the organization’s annual pre-holiday food distribution marathon on Thursday.
A team of volunteers at one of Pitchon Lev’s distribution centers in Rishon Lezion assembled all the necessary components for a holiday meal: fish, wine, meat, apples, honey, pomegranates, hallot, desserts and more.
Preparation for the marathon began in July, when the NGO began collecting supplies, resources and volunteers to assemble and distribute the parcels ahead of the holidays.
Despite Thursday’s marathon accomplishment, Pitchon Lev’s founder and CEO Nissim Zioni believes it can get better.
“I continue to call on the public to open their hearts, especially during these days,” he said. “It is not just the Israeli public that should lead with its generosity and help with donations to needy families. The reality is that every year, another 100,000 people are added into the cycle of poverty. The government must begin to take care of this.”
Pitchon Lev has provided meals for some 250,000 families every year since
NISSIM ZIONI, founder and CEO of Pitchon Lev (in dark shirt), distributes one of the 250,000 meals the organization provides annually, at its Rishon Lezion location on Thursday.