Aesop secondo Dimore Studio
Aesop According to Dimore Studio
The Australian cosmetics brand Aesop has an unmistakable visual identity, with labelling and lettering on its packaging that has an almost medical quality. The outlets are created by acclaimed designers, who always show off the brand with a careful, highly distinctive interpretation of the brand’s products. In Italy, after Vincenzo de Cotiis it is now the turn of Dimore Studio. The 35 square metres of the store at Via Meravigli in Milan is a tribute to utility rooms in 1930s villas. Rounded display windows create a visually striking presentation for the beauty products stored behind them, while two large lamps create atmospheric lighting.
Michael Young, Moke (2013).