Una sto­ria del de­si­gn bra­si­lia­no

A Hi­sto­ry of Bra­zi­lian De­si­gn

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In prin­ci­pio era il le­gno. E l’epo­ca co­lo­nia­le. Poi so­no ar­ri­va­ti i pri­mi se­gna­li di in­di­pen­den­za che si ri­flet­te­va­no su quel­la che gli sto­ri­ci del de­si­gn han­no chia­ma­to Pro­to-Mo­der­ni­tà bra­si­lia­na (1889-1918). Il mag­gio­re in­ter­pre­te di quel pe­rio­do è Cel­so Mar­ti­nez Car­re­ra. La suc­ces­si­va avan­guar­dia era for­ma­ta dal mo­der­ni­sta War­chav­chik, dal fu­tu­ri­sta Graz e da quello che l’au­to­re del sag­gio Aric Chen con­si­de­ra il pa­dre del de­si­gn bra­si­lia­no, Joa­quim Ten­rei­ro. Bi­so­gna ar­ri­va­re al ter­zo ca­pi­to­lo di que­sta pub­bli­ca­zio­ne che la gal­le­ria di New York R&Com­pa­ny ha da­to al­le stam­pe per The Mo­na­cel­li Press per in­con­tra­re i pri­mi no­mi co­no­sciu­ti dal gran­de pub­bli­co. Gli stes­si che og­gi mo­no­po­liz­za­no il mer­ca­to del­le rie­di­zio­ni e del­le fie­re: Bo Bar­di, Ro­dri­guez, Nie­meyer so­no sta­ti i pio­nie­ri del de­si­gn e dell’ar­chi­tet­tu­ra bra­si­lia­na. Han­no inau­gu­ra­to un’in­du­stria e un mo­do di pro­get­ta­re con­di­vi­so da un’in­te­ra ge­ne­ra­zio­ne. Tra que­sti an­che Fa­sa­nel­lo, Sca­pi­nel­li e Zalszu­pin, fi­nal­men­te sot­to i ri­flet­to­ri di una ri­cer­ca che li met­te in re­la­zio­ne con un con­te­sto in­ter­na­zio­na­le. (MS) In the be­gin­ning was wood. And the co­lo­nial era. Then ca­me the fir­st si­gns of in­de­pen­den­ce that we­re re­flec­ted in what the hi­sto­rians of de­si­gn ha­ve cal­led Bra­zi­lian Pro­to-Mo­der­ni­ty (1889-1918). The grea­te­st ex­po­nent of that pe­riod was Cel­so Mar­ti­nez Car­re­ra. The avant-gar­de that fol­lo­wed in his foo­tsteps was ma­de up of the mo­der­ni­st War­chav­chik, the Fu­tu­ri­st Graz and the man whom the au­thor of the book, Aric Chen, con­si­ders the fa­ther of Bra­zi­lian de­si­gn, Joa­quim Ten­rei­ro. It is not un­til the third chap­ter of this book that has been pu­bli­shed by the Mo­na­cel­li Press for the New York gal­le­ry of R & Com­pa­ny that the fir­st na­mes kno­wn to the ge­ne­ral pu­blic ap­pear. The ones that to­day mo­no­po­li­ze the mar­ket of re-edi­tions and the fairs: Bo Bar­di, Ro­dri­guez and Nie­meyer we­re the pio­neers of Bra­zi­lian de­si­gn and ar­chi­tec­tu­re. They ushe­red in an in­du­stry and a way of de­si­gning that would be adop­ted by an en­ti­re ge­ne­ra­tion. A ge­ne­ra­tion that in­clu­des de­si­gners li­ke Fa­sa­nel­lo, Sca­pi­nel­li and Zalszu­pin, brought at la­st un­der the spo­tlight of a re­sear­ch that pla­ces them in their in­ter­na­tio­nal con­text

Ale­xan­der Gi­rard. A De­si­gner’s Uni­ver­se Ma­teo Kries, Jo­chen Ei­sen­brand (eds) Vi­tra De­si­gn Mu­seum, 2016 pp. 512, ill. 530, € 69,90 En­gli­sh/Ger­man

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