Eve­ry­bo­dy De­si­gns

Abitare - - PEOPLE -

In un mon­do do­ve tut­to cam­bia in fret­ta, la pro­get­ta­zio­ne • di­ven­ta­ta pra­ti­ca dif­fu­sa e ri­guar­da ogni in­di­vi­duo, ogni im­pre­sa e ogni isti­tu­zio­ne. Al de­si­gner esper­to spet­ta il ruo­lo di sti­mo­lo e sup­por­to. Pa­ro­la di Ezio Man­zi­ni, in­tel­let­tua­le del­la cul­tu­ra del pro­get­to

In a world whe­re eve­ry­thing chan­ges ra­pid­ly, de­si­gn has be­co­me a wi­de­spread prac­ti­ce, one that is lin­ked to ea­ch and eve­ry in­di­vi­dual, eve­ry bu­si­ness and eve­ry in­sti­tu­tion. In this con­text ex­pert de­si­gners are left wi­th the ro­le of pro­vi­ding sti­mu­lus and sup­port. At lea­st this is the view of Ezio Man­zi­ni, an in­tel­lec­tual of the cul­tu­re of de­si­gn Ca­pi­ta nel de­si­gn di con­fon­de­re la po­po­la­ri­tˆ con l’au­to­re­vo­lez­za. Com­pi­to di un gior­na­le di ap­pro­fon­di­men­to • da­re spa­zio ad au­to­ri ca­pa­ci di ri­vo­lu­zio­na­re il pre­sen­te co­me di in­tui­re il fu­tu­ro. Ezio Man­zi­ni • un in­tel­let­tua­le del­la cul­tu­ra del pro­get­to. Mi­li­tan­te e in­stan­ca­bi­le. Non ha di­se­gna­to lam­pa­de o se­du­te, ma ha fir­ma­to un pen­sie­ro che ha le­ga­to la tra­di­zio­ne del ma­de in Ita­ly al­le fron­tie­re pi• spe­ri­men­ta­li del­la di­sci­pli­na. La sua sfida • le­ga­ta al de­si­gn dei ser­vi­zi, il so­cial de­si­gn, la pro­get­ta­zio­ne par­te­ci­pa­ta. Il suo re­cen­te li­bro De­si­gn, When Eve­ry­bo­dy De­si­gns (MIT Press) • sta­to giˆ tra­dot­to in spa­gno­lo. Pre­sto ar­ri­ve­ran­no le edi­zio­ni ci­ne­se e co­rea­na. Abi­ta­re lo ha in­ter­vi­sta­to. The­re are ti­mes in de­si­gn when the po­pu­lar is mi­sta­ken for the au­tho­ri­ta­ti­ve. It is the job of a jour­nal of ana­ly­sis li­ke ours to gi­ve room to au­thors who are able to chan­ge our view of the pre­sent as well as gi­ve so­me in­di­ca­tion about the fu­tu­re. Ezio Man­zi­ni is an in­tel­lec­tual who works around the cul­tu­re of de­si­gn. A mi­li­tant and in­de­fa­ti­ga­ble one. He ha­sn’t de­si­gned any lamps or chairs, but he has co­me up wi­th a theo­ry that links the tra­di­tion of ma­de in Ita­ly to the mo­st ex­pe­ri­men­tal fron­tiers of the di­sci­pli­ne. His chal­len­ge is in the area of the de­si­gn of ser­vi­ces, of so­cial de­si­gn. His re­cent book De­si­gn, When Eve­ry­bo­dy De­si­gns (MIT Press) has al­rea­dy been trans­la­ted in­to Spa­ni­sh, and Chi­ne­se and Ko­rean edi­tions will be co­ming out soon. Abi­ta­re in­ter­viewed him.

“In a chan­ging world eve­ryo­ne de­si­gns: ea­ch in­di­vi­dual per­son and ea­ch col­lec­ti­ve su­b­ject, from en­ter­pri­ses to in­sti­tu­tions, from com­mu­ni­ties to ci­ties and re­gions, mu­st de­fi­ne and en­han­ce a li­fe pro­ject.” This sta­te­ment at the be­gin­ning of the in­tro­duc­tion to your book

De­si­gn, promp­ts us to ask you When Eve­ry­bo­dy De­si­gns what has brought about su­ch a pro­found chan­ge in what we un­der­stood by de­si­gn to­day. What has hap­pe­ned is that in a fluid world, whe­re eve­ry­thing chan­ges ra­pid­ly, doing things “the way they’ve al­ways been do­ne” no lon­ger

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