Fal­si d’au­to­re

De­si­gner Fa­kes

Abitare - - Indagine Sugli Oggetti -

A me­tà tra pa­ra­dos­so e pro­vo­ca­zio­ne, Idea riu­ni­sce a Su­per­stu­dio 18 de­si­gner ita­lia­ni e stra­nie­ri nel­la sfi­da di pro­get­ta­re una col­le­zio­ne di og­get­ti se­con­do la fi­lo­so­fia Ikea di “de­si­gn de­mo­cra­ti­co” (stes­so pac­ka­ging sot­ti­le, pa­ri au­to­no­mia di as­sem­blag­gio gra­zie al­le sem­pli­ci istru­zio­ni). Ine­di­ti e iro­ni­ci, nul­la han­no a che fa­re con il co­los­so sve­de­se. Il pro­get­to Idea, na­to da un’in­tui­zio­ne del de­si­gner da­ne­se (ma mar­chi­gia­no d’ado­zio­ne) Ni­klas Ja­cob, met­te a con­fron­to la mo­da­li­tà del “su­per­mer­ca­to del de­si­gn” con og­get­ti per pro­pria na­tu­ra estra­nei al mass mar­ket, tra i qua­li la ruo­ta di scor­ta fai-da-te di le­gno Kör di An­ge­let­ti & Ruz­za, op­pu­re il box per bam­bi­ni

Hans & Gre­ta di Ro­ber­to Gia­co­muc­ci, ispi­ra­to al­la fa­vo­la dei fra­tel­li Grimm, o an­co­ra Äk­ten­skåp, l’ar­ma­dio pro­po­sto dal­lo stes­so Ja­cob per of­fri­re all’aman­te un ri­fu­gio con­for­te­vo­le in ca­so di ri­tor­no ina­spet­ta­to del ma­ri­to.

Sit­ting so­mewhe­re bet­ween the pa­ra­do­xi­cal and the pro­vo­ca­ti­ve, in the Su­per­stu­dio spa­ces Idea chal­len­ges 18 Ita­lian and fo­rei­gn de­si­gners to de­si­gn a col­lec­tion of ob­jec­ts using Ikea’s “de­mo­cra­tic de­si­gn” phi­lo­so­phy (fea­tu­ring the sa­me flat pac­ka­ging and quick as­sem­bly ai­ded by sim­ple in­struc­tions). The­se are new and iro­nic pie­ces that ha­ve lit­tle in com­mon wi­th the Swe­di­sh re­tail sto­re. The Idea pro­ject, the re­sult of an in­tui­tion by Da­ni­sh de­si­gner Ni­klas Ja­cob (who now li­ves in Mar­che re­gion), ap­plies the me­thods of a “de­si­gn su­per­mar­ket” to non-mass-mar­ket items, in­clu­ding An­ge­let­ti & Ruz­za’s do-it-your­self spa­re wheel in wood Kör, Ro­ber­to Gia­co­muc­ci’s Hans & Gre­ta chil­dren’s play­pen, ba­sed on the Bro­thers Grimm fai­ry ta­le, and Äk­ten­skåp, a war­dro­be by Ja­cob that of­fers a comfortable hi­ding pla­ce for a lo­ver should the hu­sband co­me ho­me unex­pec­ted­ly.

Newspapers in Italian

Newspapers from Italy

© PressReader. All rights reserved.