Luo­ghi d’espe­rien­za

Pla­ces and Ex­pe­rien­ces

Abitare - - Sommario - txt ali fi­lip­pi­ni

| Lo stu­dio Cal­vi Bram­bil­la in­ter­pre­ta la vo­ca­zio­ne li­fe­sty­le di ZANOTTA in due al­le­sti­men­ti / The Cal­vi Bram­bil­la stu­dio in­ter­pre­ts Zanotta’s ispi­ra­ti a va­rie per­so­na­li­tà e ai lo­ro gu­sti li­fe­sty­le vo­ca­tion, in two in­stal­la­tions in­spi­red by va­rious per­so­na­li­ties and their ta­stes

Fe­steg­gia­ti da po­co i cen­to an­ni del “suo” Achil­le Ca­sti­glio­ni, al qua­le è sta­ta de­di­ca­ta la ve­tri­na del mo­no­mar­ca af­fi­dan­do­si al­la pro­get­tua­li­tà di Fa­bio Cal­vi e Pao­lo Bram­bil­la,

Zanotta pro­po­ne per la De­si­gn Week un rial­le­sti­men­to del ca­sel­lo da­zia­rio di Por­ta Garibaldi, se­de del nuo­vo sho­w­room. Il con­cept Zanotta:

Sto­ries ha mes­so in sce­na mol­te­pli­ci in­ter­pre­ta­zio­ni del ca­ta­lo­go, at­tra­ver­so una nar­ra­zio­ne de­gli sti­li di vi­ta con­tem­po­ra­nei. Co­me ci con­fer­ma Fa­bio Cal­vi que­sto con­cept sa­rà al­la ba­se an­che del­lo stand in fie­ra: «La strut­tu­ra ar­chi­tet­to­ni­ca del gran­de spa­zio ri­pren­de­rà quel­la dei ca­sel­li, con l’uso dei light­box e un im­pian­to a gri­glia mol­to gra­fi­co di ispi­ra­zio­ne ra­zio­na­li­sta, co­me tra­du­zio­ne di uno sche­ma di tra­vi e pi­la­stri. L’espe­dien­te nar­ra­ti­vo fat­to di “per­so­nag­gi” e aree di gu­sto, ci per­met­te­rà an­che di di­vi­de­re gli spa­zi crean­do del­le am­bien­ta­zio­ni che al­lu­do­no al te­ma del col­le­zio­na­re, met­te­re in­sie­me di­ver­si og­get­ti per in­ter­pre­ta­re il brand». Ai ca­sel­li, con­clu­de Cal­vi, ve­dre­mo in­ve­ce «un rias­sor­ti­men­to con i nuo­vi pro­dot­ti, do­ve spic­che­rà il por­ta­va­si Al­be­ro di Ca­sti­glio­ni, re­cen­te­men­te rie­di­ta­to in se­rie li­mi­ta­ta».

Ha­ving re­cen­tly ce­le­bra­ted the cen­te­na­ry of its “ve­ry own” Achil­le Ca­sti­glio­ni, wi­th a spe­cial sho­w­room win­dow di­splay de­si­gned by Fa­bio Cal­vi and Pao­lo Bram­bil­la, for De­si­gn Week Zanotta pre­sen­ts a rewor­king of the old Por­ta Garibaldi tol­lhou­se, whe­re the new sho­w­room is lo­ca­ted. The Zanotta: Sto­ries con­cept sho­w­ca­ses a ran­ge of in­ter­pre­ta­tions of the ca­ta­lo­gue, th­rou­gh a con­tem­po­ra­ry li­fe­sty­les nar­ra­ti­ve. As ar­chi­tect Cal­vi him­self says, this will al­so be used for the stand at the fair: “The ar­chi­tec­tu­ral struc­tu­re of the lar­ge spa­ce will re­peat that of the tol­lhou­se, wi­th the use of light­bo­xes and a vi­sual­ly stri­king gril­le sy­stem in­spi­red by ra­tio­na­li­sm, trans­la­ted in­to a set of beams and pil­lars. The nar­ra­ti­ve ex­pe­dient ba­sed on “per­so­na­li­ties” and areas of ta­ste will al­so ena­ble us to di­vi­de up the spa­ces and crea­te set­tings that al­lu­de to the the­me of col­lec­ting, of brin­ging to­ge­ther va­rious ob­jec­ts to in­ter­pret the brand.” Mea­n­whi­le, at the ac­tual tol­lhou­se, Cal­vi con­clu­des, we will see “a new pro­duct as­sort­ment, wi­th pro­mi­nen­ce gi­ven to Ca­sti­glio­ni’s Al­be­ro plant­pot stand, re­cen­tly re-re­lea­sed in a li­mi­ted se­ries.”

1 Fa­bio Cal­vi, Pao­lo Bram­bil­la 2 Zanotta at ca­sel­li Por­ta Ga­ri­bal­di

HELENIO BARBETTA

CA­SEL­LI POR­TA GA­RI­BAL­DI , PIAZ­ZA XXV APRI­LE SA­LO­NE, PA­VI­LION 16

Newspapers in Italian

Newspapers from Italy

© PressReader. All rights reserved.