Of dress and dwelling
«THE INTRINSIC LINK BETWEEN THE DESIGN AND ITS EXECUTION IS AN APPROACH THAT MAKES VALENTINO AND FORNASETTI TYPICALLY ITALIAN».
BEGUN IN NEW YORK AND SOON IN PARIS, THE COLLABORATION BETWEEN VALENTINO AND FORNASETTI MARKS THE COMING TOGETHER OF TWO TRADITIONS OF EMOTION.
Fornasetti denotes design and interior design. Valentino is the very defnition of fashion. These two brands have now established a partnership inaugurated a few weeks ago in New York with an exhibition and fashion show in the former Whitney Museum, an inauguration that will be repeated in March at the Musée des Arts Décoratifs in Paris. AD spoke with the fashion house designers, Maria Grazia Chiuri and Pier Paolo Piccioli and with Barnaba Fornasetti, Piero Fornasetti’s son and continuer of his work.
What is the connection between yourselves and your creations?
Pier Paolo Piccioli: «For me, it lies in the Renaissance tradition of art workshops. The intrinsic link between the design and its execution is an approach that belongs to our artistic heritage and one that makes the two enterprises, Valentino and Fornasetti, typically Italian. The quality of execution, a question of dexterity and craftsmanship, makes the idea unique».
Barnaba Fornasetti: «The strongest connection is that we are both fghting to preserve the manual skills of the artisan, a very Italian element that is in danger of disappearing and which deserves greater regard, especially by the institutions».
Maria Grazia Chiuri: «Fornasetti is related to craftsmanship and décor, both elements very akin to the Valentino brand. We have also made Couture Culture the distinguishing factor of our brand, extending it to all the lines that we design, and this is close to the approach of Fornasetti, who aim to make something special of everyday items».
Fashion is made to be worn and design to be used: points in common?
PPP: «Fashion and design are not born out of artistic urgency. They target a specifc use, a form of patronage that becomes a “limit” to be overcome in order to express creativity and beauty. Expressing oneself with one’s own language, overcoming the “limit”, allows design and fashion to come closer to art».
MGC: «Fashion and design must frst of all be desired and surely this is the point that they have in common».
BF: «Design is the creation of objects intended to have a use. Decoration is the intervention on the design that expresses a concept or message. Fashion is the union of design and decoration that is destined to be constantly renewed and which has marked the evolution of costume throughout history».
You are both luxury brands: what defnition would you give?
PPP, MGC: «Luxury is linked to care and time. It is not the materials, as not even the most precious cashmere or silk is comparable to the time spent by the people, highly adept tailors. In this sense, luxury is related to culture».
How do you move out of your era to become timeless?
BF: «Without being obsessively contemporary. I never set out with the aim of creating something new and modern; the most important point is that it is beautiful and well done».