Of dress and dwel­ling

AD (Italy) - - Englishtexts. - words FRAN­CE­SCO BONAMI

«THE IN­TRIN­SIC LINK BET­WEEN THE DE­SI­GN AND ITS EXE­CU­TION IS AN AP­PROA­CH THAT MA­KES VA­LEN­TI­NO AND FOR­NA­SET­TI TY­PI­CAL­LY ITALIAN».

BE­GUN IN NEW YORK AND SOON IN PA­RIS, THE COL­LA­BO­RA­TION BET­WEEN VA­LEN­TI­NO AND FOR­NA­SET­TI MARKS THE CO­MING TO­GE­THER OF TWO TRA­DI­TIONS OF EMO­TION.

For­na­set­ti de­no­tes de­si­gn and in­te­rior de­si­gn. Va­len­ti­no is the ve­ry def­ni­tion of fa­shion. The­se two brands have now esta­bli­shed a part­ner­ship inau­gu­ra­ted a few weeks ago in New York with an ex­hi­bi­tion and fa­shion show in the for­mer Whit­ney Mu­seum, an inau­gu­ra­tion that will be re­pea­ted in Mar­ch at the Mu­sée des Arts Dé­co­ra­tifs in Pa­ris. AD spo­ke with the fa­shion house de­si­gners, Maria Gra­zia Chiu­ri and Pier Pao­lo Pic­cio­li and with Bar­na­ba For­na­set­ti, Pie­ro For­na­set­ti’s son and con­ti­nuer of his work.

What is the con­nec­tion bet­ween your­sel­ves and your crea­tions?

Pier Pao­lo Pic­cio­li: «For me, it lies in the Re­nais­san­ce tra­di­tion of art work­shops. The in­trin­sic link bet­ween the de­si­gn and its exe­cu­tion is an ap­proa­ch that be­longs to our ar­ti­stic he­ri­ta­ge and one that ma­kes the two en­ter­pri­ses, Va­len­ti­no and For­na­set­ti, ty­pi­cal­ly Italian. The qua­li­ty of exe­cu­tion, a que­stion of dex­te­ri­ty and craf­tsman­ship, ma­kes the idea unique».

Bar­na­ba For­na­set­ti: «The stron­ge­st con­nec­tion is that we are bo­th fghting to pre­ser­ve the ma­nual skills of the ar­ti­san, a ve­ry Italian ele­ment that is in dan­ger of di­sap­pea­ring and whi­ch de­ser­ves grea­ter re­gard, espe­cial­ly by the in­sti­tu­tions».

Maria Gra­zia Chiu­ri: «For­na­set­ti is re­la­ted to craf­tsman­ship and dé­cor, bo­th ele­men­ts ve­ry akin to the Va­len­ti­no brand. We have al­so made Cou­tu­re Cul­tu­re the di­stin­gui­shing fac­tor of our brand, ex­ten­ding it to all the li­nes that we de­si­gn, and this is clo­se to the ap­proa­ch of For­na­set­ti, who aim to ma­ke so­me­thing spe­cial of eve­ry­day items».

Fa­shion is made to be worn and de­si­gn to be used: poin­ts in com­mon?

PPP: «Fa­shion and de­si­gn are not born out of ar­ti­stic ur­gen­cy. They target a spe­ci­fc use, a form of pa­tro­na­ge that be­co­mes a “li­mit” to be over­co­me in order to ex­press crea­ti­vi­ty and beau­ty. Ex­pres­sing one­self with one’s own language, over­co­ming the “li­mit”, al­lo­ws de­si­gn and fa­shion to come closer to art».

MGC: «Fa­shion and de­si­gn must fr­st of all be de­si­red and su­re­ly this is the point that they have in com­mon».

BF: «De­si­gn is the crea­tion of ob­jec­ts in­ten­ded to have a use. De­co­ra­tion is the in­ter­ven­tion on the de­si­gn that ex­pres­ses a con­cept or mes­sa­ge. Fa­shion is the union of de­si­gn and de­co­ra­tion that is de­sti­ned to be con­stan­tly re­newed and whi­ch has mar­ked the evolution of costume th­rou­ghout history».

You are bo­th lu­xu­ry brands: what def­ni­tion would you gi­ve?

PPP, MGC: «Lu­xu­ry is lin­ked to ca­re and time. It is not the ma­te­rials, as not even the most pre­cious cash­me­re or silk is com­pa­ra­ble to the time spent by the people, hi­ghly adept tai­lors. In this sen­se, lu­xu­ry is re­la­ted to cul­tu­re».

How do you mo­ve out of your era to be­co­me timeless?

BF: «Without being ob­ses­si­ve­ly con­tem­po­ra­ry. I never set out with the aim of crea­ting so­me­thing new and modern; the most im­por­tant point is that it is beautiful and well done».

Newspapers in Italian

Newspapers from Italy

© PressReader. All rights reserved.