Luxury Made in Italy
The Baglioni Hotels Group includes nine exclusive locations in Italy (Florence, Milan, Rome, Venice and Punta Ala), France (Aix-en-Provence, Champillon-Epernay and Saint Paul de Venice) and the United Kingdom (London). Since 1973 it has developed a concept of hospitality in which the art of receiving is a guarantee of hospitality. What are the factors that make a stay in your hotels a memorable one? The added value of Baglioni hospitality is the emotional aspect that characterises the entire stay. Our hotels have a lively personality and a family appeal that makes our guests feel at home. This is combined with an attention to detail, impeccable and personalised service, the offer of activities and experiences that are unique to the area, as well as the locations of great historic value, all in ‘Made in Italy ’ style. From 1973, when Roberto Polito, Chairman of the Group and its founder, bought the first Hotel Cala del Porto at Punta Ala in Tuscany, up until today, how has this family passion for excellent hospitality been handed down? I had the fortune to work alongside my father for many years; this has allowed a smooth transition and the right balance between his and my visions. The first important project that I worked on was the opening of the London Hotel in 2003. The real generational change occurred in 2011, when I was appointed as Ceo of Baglioni Hotels. Your philosophy involves unique details in which beauty is an integral part of your properties and how to experience them. What criteria do you adopt when selecting locations and what services do you focus on? We only select primary cities and locations set in environments of historical and cultural relevance, which offer our guests a unique and original luxurious experience. Typical Italian flair is what characterises the hospitality in your hotels, which places your guests at the centre of attention. How do you determine their individual needs during their stay and satisfy them successfully? The Baglioni Hotels philosophy is characterised by warmth, cordiality and the ability to identify and respond to the exact needs of each client based on their cultural background. This is mainly thanks to our Concierges who are fundamental figures in our hotels, giving our guests the key to privileged access of the best the area has to offer. In 2003, the opening of your hotel in the heart of London marked a significant turning point the brand’s concept design. Why? London is one of the most important and strategic international destinations: opening a hotel in this city has been a courageous and successful challenge. The Baglioni Hotel London is different from other hotels in the group - it offers a more contemporary approach to the idea of hospitality and elegance, in part due to the details and designer furniture. The group, now managed by the new generation of the Polito family, is also oriented towards international projects, such as the opening of a hotel in Marrakech, predicted for 2013. What is your international strategy? The starting point for our international development strategy is to spread the Baglioni Hotels brand and the intrinsic “Italian-ness” outside national borders. The first foreign opening in London in 2003 will be followed by the Marrakech opening at the end of 2013 and the Mumbai opening in 2015. These two new
projects will represent the new management model on which future development of the company will be based. You were able to implement new industry standards, developing innovative services to increase customer satisfaction. Can you tell us what successful work was carried out in this regard? The most important part of the work was and is human resources; the definition and organisation of cultural and behavioural training that encourages a very active relationship with the client, which is much appreciated. There is nothing more important than understanding your customer. You have also launched a new Food & Beverage concept branded “Brunello”. What does it consist of? Brunello Lounge & Restaurant is a catering format that opened in 2004 in the London Hotel, and later in Rome in the Regina Baglioni Hotel. Specialised in Mediterranean cuisine, Brunello is a real atelier of flavour, offering ingredients of superior quality that are carefully selected for the menu and presented as small works of art, in collaboration with the best Italian chefs. Could you reveal any details about any upcoming news and projects for the Baglioni Hotels Group? The new restaurant, “Moreno at Baglioni” of course, the evolution of the Brunello Lounge & Restaurant in London, the fruit of the collaboration with the famous, 2 Michelin star Chef, Moreno Cedroni. Amongst the many communication projects, we have the Italiantalks blog, a new guide for lovers of the Bel Paese, which is sponsored and published by Baglioni Hotels.
In apertura. Suite Da Vernazzano, Relais Santa Croce a Firenze. Sinistra. La Villa Galicci Aix en Provence in Francia. Destra. Suite, Baglioni Hotel a Londra. In basso. Junior Suite, Hotel Cala del Porto a Punta Ala. Baglioni Hotels è lusso con il tocco italiano, un denominatore comune di tutti gli hotel.