Lux­ury Made in Italy

Avion Luxury International Airport Magazine - - HOTELS - Open­ing. Da Ver­naz­zano Suite, Re­lais Santa Croce in Florence. Left. Villa Gal­icci Aix en Provence in France. Right. Suite, Baglioni Ho­tel in Lon­don. Down. Ju­nior Suite, Ho­tel Cala del Porto in Punta Ala. Baglioni Ho­tels is lux­ury with an Ital­ian touch, a

The Baglioni Ho­tels Group in­cludes nine ex­clu­sive lo­ca­tions in Italy (Florence, Mi­lan, Rome, Venice and Punta Ala), France (Aix-en-Provence, Champil­lon-Eper­nay and Saint Paul de Venice) and the United King­dom (Lon­don). Since 1973 it has de­vel­oped a con­cept of hos­pi­tal­ity in which the art of re­ceiv­ing is a guar­an­tee of hos­pi­tal­ity. What are the fac­tors that make a stay in your ho­tels a mem­o­rable one? The added value of Baglioni hos­pi­tal­ity is the emo­tional as­pect that char­ac­terises the en­tire stay. Our ho­tels have a lively per­son­al­ity and a fam­ily ap­peal that makes our guests feel at home. This is com­bined with an at­ten­tion to de­tail, im­pec­ca­ble and per­son­alised ser­vice, the of­fer of ac­tiv­i­ties and ex­pe­ri­ences that are unique to the area, as well as the lo­ca­tions of great his­toric value, all in ‘Made in Italy ’ style. From 1973, when Roberto Polito, Chair­man of the Group and its founder, bought the first Ho­tel Cala del Porto at Punta Ala in Tus­cany, up un­til to­day, how has this fam­ily pas­sion for ex­cel­lent hos­pi­tal­ity been handed down? I had the for­tune to work along­side my fa­ther for many years; this has al­lowed a smooth tran­si­tion and the right bal­ance be­tween his and my vi­sions. The first im­por­tant pro­ject that I worked on was the open­ing of the Lon­don Ho­tel in 2003. The real gen­er­a­tional change oc­curred in 2011, when I was ap­pointed as Ceo of Baglioni Ho­tels. Your phi­los­o­phy in­volves unique de­tails in which beauty is an in­te­gral part of your properties and how to ex­pe­ri­ence them. What cri­te­ria do you adopt when se­lect­ing lo­ca­tions and what ser­vices do you fo­cus on? We only se­lect pri­mary cities and lo­ca­tions set in en­vi­ron­ments of his­tor­i­cal and cul­tural rel­e­vance, which of­fer our guests a unique and orig­i­nal lux­u­ri­ous ex­pe­ri­ence. Typ­i­cal Ital­ian flair is what char­ac­terises the hos­pi­tal­ity in your ho­tels, which places your guests at the cen­tre of at­ten­tion. How do you de­ter­mine their in­di­vid­ual needs dur­ing their stay and sat­isfy them suc­cess­fully? The Baglioni Ho­tels phi­los­o­phy is char­ac­terised by warmth, cor­dial­ity and the abil­ity to iden­tify and re­spond to the ex­act needs of each client based on their cul­tural back­ground. This is mainly thanks to our Concierges who are fun­da­men­tal fig­ures in our ho­tels, giv­ing our guests the key to priv­i­leged ac­cess of the best the area has to of­fer. In 2003, the open­ing of your ho­tel in the heart of Lon­don marked a sig­nif­i­cant turn­ing point the brand’s con­cept de­sign. Why? Lon­don is one of the most im­por­tant and strate­gic in­ter­na­tional des­ti­na­tions: open­ing a ho­tel in this city has been a coura­geous and suc­cess­ful chal­lenge. The Baglioni Ho­tel Lon­don is dif­fer­ent from other ho­tels in the group - it of­fers a more con­tem­po­rary ap­proach to the idea of hos­pi­tal­ity and el­e­gance, in part due to the de­tails and de­signer fur­ni­ture. The group, now man­aged by the new gen­er­a­tion of the Polito fam­ily, is also ori­ented to­wards in­ter­na­tional projects, such as the open­ing of a ho­tel in Mar­rakech, pre­dicted for 2013. What is your in­ter­na­tional strat­egy? The start­ing point for our in­ter­na­tional de­vel­op­ment strat­egy is to spread the Baglioni Ho­tels brand and the in­trin­sic “Ital­ian-ness” out­side national bor­ders. The first for­eign open­ing in Lon­don in 2003 will be fol­lowed by the Mar­rakech open­ing at the end of 2013 and the Mum­bai open­ing in 2015. Th­ese two new

projects will rep­re­sent the new man­age­ment model on which fu­ture de­vel­op­ment of the com­pany will be based. You were able to im­ple­ment new in­dus­try stan­dards, de­vel­op­ing in­no­va­tive ser­vices to in­crease cus­tomer sat­is­fac­tion. Can you tell us what suc­cess­ful work was car­ried out in this re­gard? The most im­por­tant part of the work was and is hu­man re­sources; the def­i­ni­tion and or­gan­i­sa­tion of cul­tural and be­havioural train­ing that en­cour­ages a very ac­tive re­la­tion­ship with the client, which is much ap­pre­ci­ated. There is noth­ing more im­por­tant than un­der­stand­ing your cus­tomer. You have also launched a new Food & Bev­er­age con­cept branded “Brunello”. What does it con­sist of? Brunello Lounge & Restau­rant is a cater­ing for­mat that opened in 2004 in the Lon­don Ho­tel, and later in Rome in the Regina Baglioni Ho­tel. Spe­cialised in Mediter­ranean cui­sine, Brunello is a real atelier of flavour, of­fer­ing in­gre­di­ents of su­pe­rior qual­ity that are care­fully se­lected for the menu and pre­sented as small works of art, in col­lab­o­ra­tion with the best Ital­ian chefs. Could you re­veal any de­tails about any up­com­ing news and projects for the Baglioni Ho­tels Group? The new restau­rant, “Moreno at Baglioni” of course, the evo­lu­tion of the Brunello Lounge & Restau­rant in Lon­don, the fruit of the col­lab­o­ra­tion with the fa­mous, 2 Miche­lin star Chef, Moreno Ce­droni. Amongst the many com­mu­ni­ca­tion projects, we have the Italiantalks blog, a new guide for lovers of the Bel Paese, which is spon­sored and pub­lished by Baglioni Ho­tels.

In aper­tura. Suite Da Ver­naz­zano, Re­lais Santa Croce a Firenze. Sin­is­tra. La Villa Gal­icci Aix en Provence in Fran­cia. Des­tra. Suite, Baglioni Ho­tel a Lon­dra. In basso. Ju­nior Suite, Ho­tel Cala del Porto a Punta Ala. Baglioni Ho­tels è lusso con il tocco ital­iano, un de­nom­i­na­tore co­mune di tutti gli ho­tel.

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