The 2012 Skytrax World Airline Awards
The World Airline Awards are a primary benchmarking tool that monitors and studies the levels of satisfaction of passengers using the world’s airlines and compiles a unique survey based on a direct analysis of the opinions of travellers, both business and leisure, regarding the airlines they use for worldwide travel in terms of the services offered, and across all categories (First Class, Business Class, Premium Economy Class and Economy Class). Skytrax, an independent agency monitoring the quality of the air industry, interviewed 18 million passengers from over 160 countries by telephone or via on-line questionnaires over a period of ten months, asking them for their opinions regarding both ground and air services. The survey measured the satisfaction of passengers across more than thirty-eight key indicators that identified the performance of the airlines: front-line product and service, check-in, boarding, the comfort of the seats on board, cabin cleanliness, food, beverages, in-flight entertainment, service personnel and the reception in the airline lounges located in the best international airports. The 2012 survey looked at over 200 airlines, from the largest international airline to the smallest domestic carrier. Qatar Airways won the World’s Best Airline award for 2012. Here are the airlines that were awarded the most coveted prizes. The awards ceremony took place on 12 July 2012 in Farnborough in Great Britain, on the occasion of Farnborough International Air Show. THE WINNER OF “THE WORLD’S BEST AIRLINE“Qatar Airways once again triumphed in the annual Skytrax World Airline awards, winning three titles, including the main prize as “World’s Best Airline” for the second year running (tab. 1). The airline retained this coveted prize for 2012 and also collected another two: “Best Middle Eastern Airline” for the seventh consecutive year and “Best Airline Staff Service” in the Middle East. Holding on to these awards for several years is not easy due to the stiff competition between airlines, and those who succeed do so because they remain focussed each day on the wellbeing of their passengers, who demand the highest standards both in flight and on the ground. Qatar Airways serves 117 destinations throughout the world with a modern fleet of 109 aircraft. The airline has another 250 aircraft on order for a value of over $50 billion. It is a customer of Boeing for the 787 and 777 and of Airbus for the A350, A380 and A320. The rapid growth of the airline has convinced the State of Qatar to undertake an ambitious project: the construction of a new international airport in Doha, which should open in a short time. THE WINNER FOR “THE BEST FIRST CLASS CATEGORY“Etihad Airways won three awards in the First Class category. It came first in the “World’s Best First Class Airline” (tab. 2) category, achieved first position for the “Best First Class Airline Seat” (tab. 3) and came first in the “World’s Best First Class Onboard Catering” category (tab. 4). Etihad Airways, the airline flying the flag of the United Arab Emirates, began operations in 2003 and by 2011 had transported 8.3 million passengers. From its hub in the International Airport of Abu Dhabi, Etihad reaches 87 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America with a fleet of 67 Airbus and Boeing aircraft and 100 on order, including the 10 Airbus A380s, the world’s largest passenger aircraft. Etihad Airways has shareholdings in Airberlin, Air Seychelles, Virgin Australia and Aer Lingus. THE WINNERS FOR “THE BEST BUSINESS CLASS CATEGORY“In the Business Class category, Cathay Pacific Airways, the principal Hong Kong airline founded in 1946, won first prize as the “World’s Best Business Class Airline”, offering space, comfort and privacy, the most important factors for the
world’s best Business Classes (tab. 5). With over 170 aircraft, Cathay Pacific Airways flies to 140 destinations in the Pacific area, including 19 airports in Continental China, from its hub in Hong Kong. The airline Oman Air won first prize for the "Best Business Class Airline Seat" for the second year running for its Airbus A330 (tab. 6). Oman Air is the airline of the Sultanate of Oman. It was founded in 1993 and has made Muscat an important hub for air traffic in the Middle East. Currently the fleet of Oman Air consists of four Airbus A330-200 aircraft, three Airbus A330-300 aircraft, fifteen B737-700/800 planes, two Embraer E175 and two ATR 42 aircraft. Another two Embraer E175 aircraft are on order with an option for a further five planes. Six new Boeing 737s are also on order, with delivery in 2014, and six Boeing 787 Dreamliners, with delivery planned for 2015. Swiss International Air Lines won first prize as the airline with the “Best Business Class Onboard Catering” (tab. 7). Passengers with Swiss International Airlines First and Business Class on long-distance flights with A330 aircraft leaving from Switzerland can enjoy the culinary creations of the famous executive chef Reto Lampart, whose cooking has been awarded two Michelin stars and 17 GaultMillau points. Swiss International Air Lines flies to over 70 destinations in 38 countries via its hub in Zurich, and transports over 15 million passengers a year with its fleet of 90 aircraft. In 2011 it generated an operating income of over 4.9 billion Swiss Francs and is part of the Lufthansa Group. THE WINNER FOR “THE BEST INFLIGHT ENTERTAINMENT CATEGORY“In the best inflight entertainment category, Emirates won for the eight year in a row (tab. 8). Their award-winning “ice” system (Information, communication and entertainment), known as Digital Widescreen Emirates for onboard entertainment (IFE), offers an impressive choice of over 1,400 entertainment channels, including 300 films from all over the world, hundreds of television programmes and thousands of music tracks ranging from modern to classical. Emirates Airline, one of the airlines with the fastest growth in the world, flies to 125 destinations in 74 countries distributed over the six continents with a fleet of 177 aircraft, including Airbus and Boeing planes. It also has the greatest number of A380s in a fleet - 21 aircraft. Emirates has on order another 226 planes for a value of over $62 billion. The airlines Cathay Pacific Airways, Singapore Airlines and Qatar Airways came second, third and fourth respectively. THE WINNER FOR “THE BEST FIRST CLASS LOUNGE“The award for “World’s Best First Class Airline Lounges” went to Qantas Airways for its lounge in Sydney International Airport in Australia (tab.9). This exceptional, secluded lounge offers unbeatable levels of comfort, service and luxury. It features a wellness centre managed by Sofitel, the Rockpool restaurant, a library, many private work suites and a porter service, together with all the comfort of an exclusive atmosphere and a refined selection of food and beverages. Quantas was founded in Queensland in 1920 and has grown to become the largest domestic and international airline in Australia. The Qatar Airways First Class Lounge in Doha International Airport in Qatar came second, while third place went to the Lufthansa First Class Lounge in Frankfurt Airport in Germany.
In apertura. La First Class di Etihad Airways. Da sinistra, in senso orario. La Business Class di Cathay Pacific Airways. La poltrona-letto di Qatar Airways in Business Class. Il catering di bordo in Business Class di Swiss International Air Lines. La poltrona di Business Class di Oman Air. Opening. The First Class of Etihad Aiways. From left, clockwise.The Business Class of Cathay Pacific Airways. The seat-bed of Qatar Airways in Business Class. The onboard catering in Business Class of Swiss International Air Lines. The seat in Business Class of Oman Air. Riconoscimenti riprodotti in accordo con/ Awards reproduced in agreement with: Skytrax. Per ulteriori informazioni/ For further information: worldairlineawards.com