The 2012 Sky­trax World Air­line Awards

Avion Luxury International Airport Magazine - - AIRLINES -

The World Air­line Awards are a pri­mary bench­mark­ing tool that mon­i­tors and stud­ies the lev­els of sat­is­fac­tion of pas­sen­gers us­ing the world’s air­lines and com­piles a unique sur­vey based on a di­rect anal­y­sis of the opin­ions of trav­ellers, both busi­ness and leisure, re­gard­ing the air­lines they use for world­wide travel in terms of the ser­vices of­fered, and across all cat­e­gories (First Class, Busi­ness Class, Pre­mium Econ­omy Class and Econ­omy Class). Sky­trax, an in­de­pen­dent agency mon­i­tor­ing the qual­ity of the air in­dus­try, in­ter­viewed 18 mil­lion pas­sen­gers from over 160 coun­tries by tele­phone or via on-line ques­tion­naires over a pe­riod of ten months, ask­ing them for their opin­ions re­gard­ing both ground and air ser­vices. The sur­vey mea­sured the sat­is­fac­tion of pas­sen­gers across more than thirty-eight key in­di­ca­tors that iden­ti­fied the per­for­mance of the air­lines: front-line prod­uct and ser­vice, check-in, board­ing, the com­fort of the seats on board, cabin clean­li­ness, food, bev­er­ages, in-flight en­ter­tain­ment, ser­vice per­son­nel and the re­cep­tion in the air­line lounges lo­cated in the best in­ter­na­tional air­ports. The 2012 sur­vey looked at over 200 air­lines, from the largest in­ter­na­tional air­line to the small­est do­mes­tic car­rier. Qatar Air­ways won the World’s Best Air­line award for 2012. Here are the air­lines that were awarded the most cov­eted prizes. The awards cer­e­mony took place on 12 July 2012 in Farn­bor­ough in Great Bri­tain, on the oc­ca­sion of Farn­bor­ough In­ter­na­tional Air Show. THE WIN­NER OF “THE WORLD’S BEST AIR­LINE“Qatar Air­ways once again tri­umphed in the an­nual Sky­trax World Air­line awards, win­ning three ti­tles, in­clud­ing the main prize as “World’s Best Air­line” for the sec­ond year run­ning (tab. 1). The air­line re­tained this cov­eted prize for 2012 and also col­lected an­other two: “Best Mid­dle Eastern Air­line” for the sev­enth con­sec­u­tive year and “Best Air­line Staff Ser­vice” in the Mid­dle East. Hold­ing on to th­ese awards for sev­eral years is not easy due to the stiff com­pe­ti­tion be­tween air­lines, and those who suc­ceed do so be­cause they re­main fo­cussed each day on the well­be­ing of their pas­sen­gers, who de­mand the high­est stan­dards both in flight and on the ground. Qatar Air­ways serves 117 des­ti­na­tions through­out the world with a mod­ern fleet of 109 air­craft. The air­line has an­other 250 air­craft on or­der for a value of over $50 bil­lion. It is a cus­tomer of Boe­ing for the 787 and 777 and of Air­bus for the A350, A380 and A320. The rapid growth of the air­line has con­vinced the State of Qatar to un­der­take an am­bi­tious pro­ject: the con­struc­tion of a new in­ter­na­tional air­port in Doha, which should open in a short time. THE WIN­NER FOR “THE BEST FIRST CLASS CAT­E­GORY“Eti­had Air­ways won three awards in the First Class cat­e­gory. It came first in the “World’s Best First Class Air­line” (tab. 2) cat­e­gory, achieved first po­si­tion for the “Best First Class Air­line Seat” (tab. 3) and came first in the “World’s Best First Class On­board Cater­ing” cat­e­gory (tab. 4). Eti­had Air­ways, the air­line fly­ing the flag of the United Arab Emi­rates, be­gan op­er­a­tions in 2003 and by 2011 had trans­ported 8.3 mil­lion pas­sen­gers. From its hub in the In­ter­na­tional Air­port of Abu Dhabi, Eti­had reaches 87 pas­sen­ger and cargo des­ti­na­tions in the Mid­dle East, Africa, Europe, Asia, Aus­tralia and North Amer­ica with a fleet of 67 Air­bus and Boe­ing air­craft and 100 on or­der, in­clud­ing the 10 Air­bus A380s, the world’s largest pas­sen­ger air­craft. Eti­had Air­ways has share­hold­ings in Air­ber­lin, Air Sey­chelles, Vir­gin Aus­tralia and Aer Lin­gus. THE WIN­NERS FOR “THE BEST BUSI­NESS CLASS CAT­E­GORY“In the Busi­ness Class cat­e­gory, Cathay Pa­cific Air­ways, the prin­ci­pal Hong Kong air­line founded in 1946, won first prize as the “World’s Best Busi­ness Class Air­line”, of­fer­ing space, com­fort and pri­vacy, the most im­por­tant fac­tors for the

world’s best Busi­ness Classes (tab. 5). With over 170 air­craft, Cathay Pa­cific Air­ways flies to 140 des­ti­na­tions in the Pa­cific area, in­clud­ing 19 air­ports in Con­ti­nen­tal China, from its hub in Hong Kong. The air­line Oman Air won first prize for the "Best Busi­ness Class Air­line Seat" for the sec­ond year run­ning for its Air­bus A330 (tab. 6). Oman Air is the air­line of the Sul­tanate of Oman. It was founded in 1993 and has made Mus­cat an im­por­tant hub for air traf­fic in the Mid­dle East. Cur­rently the fleet of Oman Air con­sists of four Air­bus A330-200 air­craft, three Air­bus A330-300 air­craft, fif­teen B737-700/800 planes, two Em­braer E175 and two ATR 42 air­craft. An­other two Em­braer E175 air­craft are on or­der with an op­tion for a fur­ther five planes. Six new Boe­ing 737s are also on or­der, with de­liv­ery in 2014, and six Boe­ing 787 Dream­lin­ers, with de­liv­ery planned for 2015. Swiss In­ter­na­tional Air Lines won first prize as the air­line with the “Best Busi­ness Class On­board Cater­ing” (tab. 7). Pas­sen­gers with Swiss In­ter­na­tional Air­lines First and Busi­ness Class on long-dis­tance flights with A330 air­craft leav­ing from Switzer­land can en­joy the culi­nary cre­ations of the fa­mous ex­ec­u­tive chef Reto Lam­part, whose cook­ing has been awarded two Miche­lin stars and 17 GaultMil­lau points. Swiss In­ter­na­tional Air Lines flies to over 70 des­ti­na­tions in 38 coun­tries via its hub in Zurich, and trans­ports over 15 mil­lion pas­sen­gers a year with its fleet of 90 air­craft. In 2011 it gen­er­ated an op­er­at­ing in­come of over 4.9 bil­lion Swiss Francs and is part of the Lufthansa Group. THE WIN­NER FOR “THE BEST IN­FLIGHT EN­TER­TAIN­MENT CAT­E­GORY“In the best in­flight en­ter­tain­ment cat­e­gory, Emi­rates won for the eight year in a row (tab. 8). Their award-win­ning “ice” sys­tem (In­for­ma­tion, com­mu­ni­ca­tion and en­ter­tain­ment), known as Dig­i­tal Widescreen Emi­rates for on­board en­ter­tain­ment (IFE), of­fers an im­pres­sive choice of over 1,400 en­ter­tain­ment chan­nels, in­clud­ing 300 films from all over the world, hun­dreds of tele­vi­sion pro­grammes and thou­sands of mu­sic tracks rang­ing from mod­ern to clas­si­cal. Emi­rates Air­line, one of the air­lines with the fastest growth in the world, flies to 125 des­ti­na­tions in 74 coun­tries dis­trib­uted over the six con­ti­nents with a fleet of 177 air­craft, in­clud­ing Air­bus and Boe­ing planes. It also has the great­est num­ber of A380s in a fleet - 21 air­craft. Emi­rates has on or­der an­other 226 planes for a value of over $62 bil­lion. The air­lines Cathay Pa­cific Air­ways, Sin­ga­pore Air­lines and Qatar Air­ways came sec­ond, third and fourth re­spec­tively. THE WIN­NER FOR “THE BEST FIRST CLASS LOUNGE“The award for “World’s Best First Class Air­line Lounges” went to Qan­tas Air­ways for its lounge in Syd­ney In­ter­na­tional Air­port in Aus­tralia (tab.9). This ex­cep­tional, se­cluded lounge of­fers un­beat­able lev­els of com­fort, ser­vice and lux­ury. It fea­tures a well­ness cen­tre man­aged by Sof­i­tel, the Rock­pool restau­rant, a li­brary, many pri­vate work suites and a porter ser­vice, to­gether with all the com­fort of an ex­clu­sive at­mos­phere and a re­fined se­lec­tion of food and bev­er­ages. Quan­tas was founded in Queens­land in 1920 and has grown to be­come the largest do­mes­tic and in­ter­na­tional air­line in Aus­tralia. The Qatar Air­ways First Class Lounge in Doha In­ter­na­tional Air­port in Qatar came sec­ond, while third place went to the Lufthansa First Class Lounge in Frank­furt Air­port in Ger­many.

In aper­tura. La First Class di Eti­had Air­ways. Da sin­is­tra, in senso orario. La Busi­ness Class di Cathay Pa­cific Air­ways. La poltrona-letto di Qatar Air­ways in Busi­ness Class. Il cater­ing di bordo in Busi­ness Class di Swiss In­ter­na­tional Air Lines. La poltrona di Busi­ness Class di Oman Air. Open­ing. The First Class of Eti­had Ai­ways. From left, clock­wise.The Busi­ness Class of Cathay Pa­cific Air­ways. The seat-bed of Qatar Air­ways in Busi­ness Class. The on­board cater­ing in Busi­ness Class of Swiss In­ter­na­tional Air Lines. The seat in Busi­ness Class of Oman Air. Ri­conosci­menti riprodotti in ac­cordo con/ Awards re­pro­duced in agree­ment with: Sky­trax. Per ul­te­ri­ori in­for­mazioni/ For fur­ther in­for­ma­tion: worl­dair­lin­eawards.com

Newspapers in English

Newspapers from Italy

© PressReader. All rights reserved.