By Fla­via Gior­gi — pho­tos by Pao­la Pan­si­ni — por­trait by Adam Wi­se­man

Pre­cious de­si­gn — p. 117

ELLE Decor (Italy) - - Inside/Design -

Po­mel­la­to opens its se­cond Mi­lan bou­ti­que in Via Mon­te Na­po­leo­ne. It’s a sho­w­ca­se for an in­ter­na­tio­nal clien­tè­le, a so­phi­sti­ca­ted and in­ti­ma­te trea­su­re che­st de­si­gned by Di­mo­re Stu­dio An ele­gant si­gna­tu­re cro­wns the shop win­dow of the nar­ro­we­st pa­laz­zo in Via Mon­te Na­po­leo­ne. The art of di­splay com­mu­ni­ca­tes wi­th the pas­sers- by in a free and unex­pec­ted lan­gua­ge. The pre­cious spar­kles are not the ex­clu­si­ve do­main of the di­vi­ne dia­mond but play across a va­rie­ty of gems. “For this new bou­ti­que, in its stra­te­gic po­si­tion, we star­ted wi­th a re­turn to our ori­gins, and then went in a di­rec­tion of un­pre­ce­den­ted crea­ti­vi­ty”, ex­plains Vin­cen­zo Ca­stal­do, Crea­ti­ve Di­rec­tor for the brand. In­si­de the se­duc­ti­ve, mu­ted lu­xu­ry of a trea­su­re che­st full of sur­pri­sing won­ders tran­smi­ts a sen­se of well- being. Pa­nels of opa­le­scent glass, co­lou­red and bac­klit, co­ver the walls in­ter­rup­ted on­ly by the bron­ze racks. “We ima­gi­ned the mood of the Six­ties to help de­fi­ne a colour pa­let­te that reworks the orien­tal lac­quers wi­th in­de­fi­na­ble nuan­ces”, sta­tes Britt Mo­ran of Di­mo­re Stu­dio. The 3D cei­lings are an Art Dé­co trium­ph in a re­loa­ded ver­sion. Run­ning bet­ween the lac­que­red pa­nels and the dark wood of the cei­ling a tun­nel pas­sa­ge leads in­to the se­cond area, whe­re the ce­re­mo­ny of jewel se­lec­tion ta­kes pla­ce in pri­va­te amid small ame­thy­st- vel­vet so­fas, in­for­mal poufs and spe­cial­ly de­si­gned sho­w­ca­ses wi­th fan- ope­ning dra­wers. The soft light ema­na­tes from the whi­te and pink glass sphe­res, hung from arms of the wall lights. Po­mel­la­to, Via Mon­te Na­po­leo­ne 17, Mi­lan, tel. 02.76014530, www. po­mel­la­to. com

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