By Valentina Raggi — with contribution from Piera Belloni
Design work out — p. 30
Training pitches designed by big names in architecture, furniture inspired by gym equipment, yoga mats on the catwalk and personal trainer watches. Creativity flexes its muscles, life is one big gym Flexing your muscles today is a collective attitude. Fashion, technology and art show off by borrowing materials, techniques and forms from the world of sport, while the fitness world aspires to entering the luxury universe. With ‘ Unlimited You’, Nike has created a pop- up gym in London for just two days with installations that encourage body and mind to transcend all limits. And famous architects are drafted in to design sports centres. BIG has just won the Aga Khan Award for Architecture with Superkilen, an outdoor sports park in Copenhagen. Today, the athletic approach even inspires contemporary art and the design world with high impact results. Daniel Arsham ( from the Snarkitecture duo) has invaded Galerie Perrotin in New York with an installation of Spalding balls and other sports accessories. While the Museion in Bolzano is home to ‘ Up’, the first solo Italian exhibition by the German Judith Hopf, who recreates iconic everyday objects in bricks, a witty criticism of what is a society in constant movement. The interior design brings the typical forms of gym equipment to domestic scenarios: lights made like artistic gymnastic rings by Lee Broom, weights in different materials by Sara Ricciardi, the marble tennis table by Murray Barker and Laith McGregor. On the go, smart technology means you can train anywhere. Novelties include the Radar Pace glasses by Oakley, the Apple Watch Nike+ and Furoshiki sneakers by Vibram which can be rolled up and used whenever the opportunity arises. No more excuses for not taking exercise.