By Ro­sa­ria Zuc­co­ni and Fran­ce­sca Be­ne­det­to — pho­tos by Max Zam­bel­li

— p. 115

ELLE Decor (Italy) - - News - Por­trai­ts by Va­len­ti­na Som­ma­ri­va — words by Lau­ra Mag­gi

Mi­lan. For th­ree weeks du­ring Oc­to­ber, Pa­laz­zo Mo­ran­do in the heart of the ci­ty’s fa­shion di­strict be­ca­me the El­le De­cor Grand Ho­tel. An in­stal­la­tion pro­ject de­si­gned for us by Pie­ro Lis­so­ni and Pa­tri­cia Ur­quio­la. Wi­th ex­hi­bi­tion, talks and spe­cial guests il­lu­stra­ting the evo­lu­tion, pre­sent and fu­tu­re of ho­tels The le­gen­da­ry Grand Ho­tel as a pla­ce of pri­vi­le­ged en­coun­ters, a sta­ge for the beau mon­de and the in­tel­li­gen­tsia, back in fi­ne sty­le at Pa­laz­zo Mo­ran­do in Mi­lan, as the El­le De­cor Grand Ho­tel. Thought up by El­le De­cor Ita­lia and de­si­gned by Pie­ro Lis­so­ni and Pa­tri­cia Ur­quio­la, this in­stal­la­tion pro­ject char­med and sur­pri­sed vi­si­tors in Oc­to­ber. The idea. The con­cept ca­me out of re­flec­tion on the evo­lu­tion of ho­tels in re­cent years, co­ve­red and re­cor­ded in the pa­ges of our ma­ga­zi­ne. Ob­ser­ving the li­fe­sty­les of a tra­vel­ler who has star­ted to pre­fer tai­lor- ma­de ho­spi­ta­li­ty op­tions, ai­ded and abet­ted by the ac­ce­le­ra­ted birth of de­si­gn and bou­ti­que ho­tels de­si­gned by ar­chi­tec­ts and in­te­rior de­si­gners. The­se are ho­tels that ha­ve of­ten played wi­th over­si­ze so­lu­tions and ce­le­bra­ted the plea­su­re of sur­pri­se. Choo­sing the lo­ca­tion. In ad­di­tion to being cen­tral and the right si­ze, it had al­so to em­bo­dy the pla­ce’s uni­que spi­rit. Pa­laz­zo Mo­ran­do, in the heart of the ci­ty’s fa­shion di­strict, wi­th its au­ra of a glo­rious pa­st and se­cret cour­tyards, pro­ved to be the per­fect lo­ca­tion. The ar­chi­tec­ts. The­se ob­viou­sly had to be two de­si­gners wi­th im­por­tant pro­jec­ts to their name: Pie­ro Lis­so­ni, ar­chi­tect of the Ma­mil­la Ho­tel in Je­ru­sa­lem, of the Con­ser­va­to­rium in Am­ster­dam and the Roo­mers in Ba­den- Ba­den, and Pa­tri­cia Ur­quio­la, who de­si­gned the Man­da­rin Orien­tal in Bar­ce­lo­na, the Room Ma­te Giu­lia in Mi­lan and Il Se­re­no on the banks of Lake Co­mo. Mee­ting wi­th the firms. How was a sin­gle lo­ca­tion to hou­se pro­jec­ts by dif­fe­rent peo­ple? The an­swer was to de­si­gn the lay­out of the Grand Ho­tel to suit the use of its rooms. The pu­blic and re­cep­tion areas we­re de­si­gned by Pie­ro Lis­so­ni, whi­le the be­drooms and mo­re pri­va­te tra­vel­lers’ rooms we­re de­si­gned by Pa­tri­cia Ur­quio­la. The Hô­tel Par­ti­cu­lier by Pie­ro Lis­so­ni. It has a feel of tho­se lu­xu­ry ci­ty ho­mes: “a ho­tel that is mo­re li­ke an ari­sto­cra­tic ho­stel, achie­ved by sim­ply chan­ging the in­te­riors and co­py­ing the sty­le co­de of 16th/ 17th cen­tu­ry Ita­lian ar­chi­tec­ts, an era of ve­ry ri­go­rous ar­chi­tec­tu­ral pro­por­tions”, he ex­plains. “I ha­ve qui­te fear­les­sly mi­xed dif­fe­rent worlds, con­ta­mi­na­ting Mi­lan de­si­gn, the 50- 60 years of the ci­ty’s history, wi­th pie­ces by Ma­gi­stret­ti, Mem­phis and Ca­sti­glio­ni”. The Stan­zas by Pa­tri­cia Ur­quio­la. The ar­chi­tect from Ovie­do took a dif­fe­rent ap­proa­ch: “I de­si­gned the be­drooms in the Grand Ho­tel ima­gi­ning a se­ries of rooms li­ke mo­men­ts scat­te­red th­rou­gh a ta­le… The ti­tle ‘ Stan­zas’ re­fers to the va­rious ver­ses in ‘ Stan­zas in Me­di­ta­tion’ ( 1929), a col­lec­tion of poems by Ger­tru­de Stein. For me, the be­droom is al­ways an in­ti­ma­te and per­so­nal li­mit, of iso­la­tion and pro­tec­tion. The­re­fo­re, my ho­ri­zon of emo­tio­nal in­ti­ma­cy wi­th Mi­lan: Vi­co and Mad­da­le­na ( Ma­gi­stret­ti and de Pa­do­va, – Ed.), their ha­ving in­tro­du­ced me to Sha­kers, Pon­ti, Al­bi­ni, Cac­cia Do­mi­nio­ni...”. The talks. The Sé­jour room in Pa­laz­zo Mo­ran­do ho­sted Lis­so­ni and Ur­quio­la, who tal­ked about their ap­proa­ch to the pro­ject. But not on­ly. The­se en­coun­ters al­so saw par­ti­ci­pa­tion by a group of se­lect in­du­stry ex­perts. On 10/ 10, pre­sen­ta­tion of our El­le De­cor Con­tract Book saw par­ti­ci­pa­tion by the Ge­ne­ral Ma­na­ger of Mi­la­no Con­tract Di­strict, the di­rec­tor of Cas­si­na Con­tract Ita­lia, and the di­rec­tor of Con­tract Di­vi­sion B& B Ita­lia and the di­rec­tor of Am­bien­te. The talk held on 20/ 10 was all about ‘ Tex­tu­res and ma­te­rials: the va­lue of de­co­ra­tion’. The cy­cle of en­coun­ters drew to a clo­se on 21/ 10 wi­th ‘ De­si­gn for Ho­spi­ta­li­ty: to­wards a new idea of ho­tels’, whi­ch pre­sen­ted the sta­te of the art in Ita­ly and fu­tu­re sce­na­rios. It al­so il­lu­stra­ted the spi­rit of ex­clu­si­ve bou­ti­que ho­tels and that of a new ge­ne­ra­tion of ho­tels, ac­ces­si­ble to a wi­der brac­ket of clien­ts, but still cha­rac­te­ri­sed by on- trend de­si­gn. To ena­ble to­tal com­pre­hen­sion of the ho­tel phe­no­me­non.

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