By Paola Carimati
Plastic Fantastic — p. 103
On at the D Museum in Seoul: a journey through the history of a brand and the potentials of a material that has helped build the success of Italian production. Also in the East ‘ Plastic Fantastic’, the title of the exhibition opened by Kartell at the D Museum in Seoul ( on until 4 March, 2018) perfectly captures its objective: to tell the story behind the creative and technological evolution of plastic. The journey staged by the company from Noviglio is a trip through the history of the brand. “We decided to tell our story with a medium that would be instantly perceivable, to engage a young, dynamic audience like the Korean one” explains Lorenza Luti, the brand’s marketing and retail manager. “The dialogue between the prestige of the design and the creativity of international architects and designers is at the basis of the emotional course followed by the exhibition. In this way - by exhibiting what have become true icons of international design - it recounts the union between plastic and design”, concludes Lorenza. The common denominator is emotion, in the sense that the visitor is invited to experience the product, to relive the creative spark and the process that generated it, focusing not so much on the object itself but on the deep sense that led to its creation. The exhibition is a continuous quest to discover not only the aesthetic wonder that the material is capable of creating but also its technological evolution. The leading lady of the exhibition is colour, epitomising the ironic and original style of the brand.