In Beverly Hills, the Casa Perfect concept by David Alhadeff and Jason Duzansky. An exclusive home/ gallery for elite shopping in a building brimming with character
David Alhadeff, founder of The Future Perfect, the eclectic design gallery founded in 2003 in New York, loves “painting” domestic landscapes that he calls ‘ Casa Perfect’: an exclusive formula that combines domestic intimacy and a showroom. The latter, chosen by David and his partner Jason Duzansky as their new residence, is located in Beverly Hills and has an illustrious pedigree. It was designed in 1958 by Rex Lotery and in 1967, it was bought by Elvis Presley, who lived in it for six years and wrote some of his most famous songs there. “‘ Casa Perfect’ is nomadic by nature,” explains David. “And it had all the characteristics suitable for our aims: a 180- degree view of the city, open space, light, architectural elements such as marble fireplaces and false ceilings.” The renovation has, in fact, maintained many of the original glamorous details from the Elvis era. “The concept of ‘ Casa Perfect’ seems to have been created deliberately for this city, in which everything is a destination: people move by car from point A to point B, they don’t walk, stopping by chance because they are attracted by the windows.” The home/ showroom offers a shopping experience by appointment in an important architectural location, with a collection of selected objects and furniture. The winning idea is to exhibit this selective collection, using it to furnish a functional home, inhabited by the owners of the gallery, whose potential customers feel like welcome guests. And in a hub of celebrities like Los Angeles, the discretion offered by this formula is just as appreciated.