This is my world
From her London studio, Faye Toogood talks to us about her projects, from design to architecture. And her latest experiment, blending natural materials and digital technology. Showcasing at the London Design Festival
Faye takes us back to the origins of the project, and this might just be the future of creation. Back to arts & crafts, back to small series, to experimentation, to dialogue between the arts. That’s why this designer seems so contemporary, precisely because she isn’t current. In her London atelier, House of Toogood, two souls cohabit. Faye Toogood, the studio that designs objects, furniture and interiors, and Toogood, the clothing brand she created with her sister. “We’re a family of misfits - artists, product designers, sculptors, architects. What makes us interesting is the fact that an architect might work on a coat”, explains Faye. This is how the first fashion collection was born, 001, with Faye’s costume designer sister, Erica, clothes that never go out of fashion and are still relevant after several seasons. A little like Faye’s “Assemblages”, the numbered collections of artisan furniture and objects that established her on the design scene. Faye is about to present the new Toogood fashion collection 009, continues to develop the British Denim collection and has announced, for the London Design Festival in September, a new collaboration with British creative Bill Amberg, who designs everything from products to interiors and furniture, using leather. The materials Faye uses are traditional too, denim and leather, with links to local craftsmanship. Firmly rooted, widely travelled. Like the studio’s first architecture project, commissioned this year by start-up Cube Haus, a new series of prefab homes. “I have learned that it is important to break down borders. I follow my instinct and intuition, without worrying about what others are doing”, she concludes.