This is my world

ELLE Decor (Italy) - - ENGLISH TEXT - Words by Fran­ce­sca Mol­te­ni — pho­tos by Gian­ni Basso / Ve­ga MG

From her Lon­don stu­dio, Faye Too­good talks to us about her projects, from design to ar­chi­tec­tu­re. And her la­te­st ex­pe­ri­ment, blen­ding na­tu­ral ma­te­rials and di­gi­tal tech­no­lo­gy. Sho­w­ca­sing at the Lon­don Design Fe­sti­val

Faye ta­kes us back to the ori­gins of the pro­ject, and this might ju­st be the fu­tu­re of crea­tion. Back to arts & craf­ts, back to small se­ries, to ex­pe­ri­men­ta­tion, to dia­lo­gue bet­ween the arts. That’s why this de­si­gner seems so con­tem­po­ra­ry, pre­ci­se­ly be­cau­se she isn’t cur­rent. In her Lon­don ate­lier, House of Too­good, two souls co­ha­bit. Faye Too­good, the stu­dio that de­si­gns ob­jec­ts, fur­ni­tu­re and in­te­riors, and Too­good, the clo­thing brand she crea­ted with her si­ster. “We’re a fa­mi­ly of mi­sfi­ts - ar­tists, pro­duct de­si­gners, sculp­tors, ar­chi­tec­ts. What ma­kes us in­te­re­sting is the fact that an ar­chi­tect might work on a coat”, ex­plains Faye. This is how the fir­st fa­shion col­lec­tion was born, 001, with Faye’s costume de­si­gner si­ster, Eri­ca, clo­thes that ne­ver go out of fa­shion and are still re­le­vant after se­ve­ral sea­sons. A lit­tle like Faye’s “As­sem­bla­ges”, the num­be­red col­lec­tions of ar­ti­san fur­ni­tu­re and ob­jec­ts that esta­bli­shed her on the design sce­ne. Faye is about to pre­sent the new Too­good fa­shion col­lec­tion 009, con­ti­nues to de­ve­lop the Bri­ti­sh De­nim col­lec­tion and has an­noun­ced, for the Lon­don Design Fe­sti­val in Sep­tem­ber, a new col­la­bo­ra­tion with Bri­ti­sh crea­ti­ve Bill Am­berg, who de­si­gns eve­ry­thing from pro­duc­ts to in­te­riors and fur­ni­tu­re, using lea­ther. The ma­te­rials Faye uses are tra­di­tio­nal too, de­nim and lea­ther, with links to lo­cal craf­tsman­ship. Firm­ly roo­ted, wi­de­ly tra­vel­led. Like the stu­dio’s fir­st ar­chi­tec­tu­re pro­ject, com­mis­sio­ned this year by start-up Cube Haus, a new se­ries of pre­fab ho­mes. “I ha­ve lear­ned that it is im­por­tant to break down bor­ders. I follow my in­stinct and in­tui­tion, wi­thout wor­ry­ing about what others are doing”, she con­clu­des.

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