A total makeover for Flexform’s historic showroom in Meda, almost sixty years after it opened. With a focus on timeless elegance
“Architecturally original in its external structural lines, inside the building we find an exhibition of living rooms and decorative pieces of furniture in a phantasmagorical parade of colours, in a harmoniously distributed play on light, which creates the warmth and intimate atmosphere of the home.” This is how, on 17 December 1960, the newspaper ‘Il Cittadino’ described the ‘exhibition building’, as it was referred to at the time, of the Galimberti brothers, founders of Flexform in 1959 in Meda, in the heart of what over time became the production district for furniture par excellence. Today, almost sixty years after its opening and in its third generation, the family business with over thirty flagship stores around the world has undergone a radical overhaul, and from 500 m2 it has expanded to 2,000 m2. The exhibition presents recent products mixed with iconic pieces from the brand, such as the Groundpiece sofas, the Infinity bookcase that covers an entire wall of the connecting gallery and the Cestone sofa that is celebrating its ten-year anniversary, all designed by Antonio Citterio. The new showroom, open to professionals and to the general public, was conceived as a place that expresses the company’s identity to offer visitors a veritable brand experience, where they can discover the values on which the Flexform philosophy is based. Its strengths include being the expression of the craftsmanship and artisanal savoir-faire characteristic of the “Made in Italy” concept, as well as the timeless elegance, comfort, high quality and durability of its products.