Wi­th the ope­ning of a new mo­no­brand sto­re in fur­ther con­so­li­da­tes its pre­sen­ce in the USA, a coun­try to whi­ch the Ita­lian com­pa­ny has ex­por­ted its pro­duc­ts for over

Sca­vo­li­ni 20 years Bo­ston,

Interni - - LOOKING AROUND - A.P.

The

Sca­vo­li­ni mo­no­brand sto­re in Bo­ston – on the 6th floor of the Bo­ston De­si­gn Cen­ter, a buil­ding ho­sting so­me of the lea­ding de­si­gn brands and con­tract sup­pliers – has an area of 250 squa­re me­ters, pre­sen­ting all the new pro­duc­ts of the Ita­lian brand: fi­ve com­ple­te kitchen compositions and four col­lec­tions of ba­th­room fur­ni­shings spe­cial­ly de­ve­lo­ped for the US mar­ket. Among the so­lu­tions pre­sen­ted at the flag­ship sto­re, the Li­be­ra­men­te, Food­shelf and Die­sel So­cial Kitchen pro­grams, the Ri­vo, Font, Aquo and Idro li­nes of ba­th­room fur­ni­shings, and two li­ving room so­lu­tions crea­ted wi­th the Flui­da wall sy­stem. Wi­th this re­cent ope­ning Sca­vo­li­ni con­so­li­da­tes its pre­sen­ce in the USA, a coun­try to whi­ch the Ita­lian com­pa­ny has ex­por­ted its pro­duc­ts for over 20 years, whe­re it ope­ra­tes wi­th an af­fi­lia­te (Sca­vo­li­ni USA) and about 20 poin­ts of sa­le, in­clu­ding Las Ve­gas, Chicago, Hou­ston, Mia­mi and Sca­vo­li­ni So­ho Gal­le­ry in New York, whi­ch is still the lar­ge­st kitchen sho­w­room in Ma­n­hat­tan. The Nor­th American mar­ket is fun­da­men­tal for Sca­vo­li­ni’s di­stri­bu­tion stra­te­gy, and its ra­pid gro­w­th has led – in the fir­st half of 2016 – to dou­ble-di­git sa­les re­sul­ts. The­se gains al­so re­flect the si­tua­tion in the con­tract sec­tor, whe­re the brand has a port­fo­lio of ex­cel­lent re­fe­ren­ces, in­clu­ding the One We­st End re­si­den­tial to­wer in Ma­n­hat­tan (sup­ply­ing over 250 cu­stom kit­chens by the ar­chi­tect Jef­frey Beers), or The Grand, a pro­ject com­po­sed of th­ree ‘lu­xu­ry to­wers’ wi­th 750 ha­bi­tat so­lu­tions, fur­ni­shed wi­th Sca­vo­li­ni kit­chens and ba­th­rooms.

AN IMA­GE OF THE SCA­VO­LI­NI MO­NO­BRAND STO­RE INSIDE THE BO­STON DE­SI­GN CEN­TER. THE SHO­W­ROOM DI­SPLAYS THE KITCHEN PRO­GRAMS, THE COL­LEC­TIONS FOR THE BA­TH­ROOM AND TWO LI­VING ROOM SO­LU­TIONS.

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