For ar­chi­tec­tu­re and fur­ni­shing. Wi­th an ac­cent on in­no­va­tion and

In Mi­lan, the well-kno­wn Emi­lia-ba­sed brand, spe­cia­li­st in the pro­duc­tion of lar­ge si­ze, mi­ni­mum-thic­k­ness ce­ra­mic slabs, has a new ad­dress: in an ele­gant hi­sto­ric buil­ding on the ve­ry cen­tral Via Ver­di, new and lu­mi­nous spa­ces ho­st the La­mi­nam col­lec­tion

Interni - - LOOKING AROUND -

“To

al­ways stay in mo­tion, to al­ways look ahead.” This is the phi­lo­so­phy of Ales­san­dra Ste­fa­ni, vi­ce-pre­si­dent and art di­rec­tor of La­mi­nam. We met her at the ope­ning of the brand’s new sho­w­room near Tea­tro al­la Sca­la, in the heart of Mi­lan. Foun­ded in 2001, La­mi­nam was the fir­st com­pa­ny in the world to in­du­stria­li­ze the ma­nu­fac­tu­ring pro­cess of lar­ge ce­ra­mic slabs wi­th mi­ni­mum thic­k­nes­ses, crea­ting a com­ple­te­ly new pro­duct that pre­viou­sly did not exi­st. “We want to il­lu­stra­te all the po­ten­tial of our col­lec­tions in the new spa­ce in Mi­lan,” Ste­fa­ni ex­plains. “The goal is to in­crea­se our vi­si­bi­li­ty in the de­si­gn ca­pi­tal, crea­ting a pla­ce that will al­so al­low us to gi­ve an in­sti­tu­tio­nal form to our part­ner­ships and pro­jec­ts.” Li­ke the ex­traor­di­na­ry ‘mo­no­li­th’ that stands in the win­do­ws of the new sho­w­room. “It is the kitchen of the fu­tu­re, the re­sult of the creativity of two Po­li­sh de­si­gners, To­masz Pie­tr­zak, en­gi­neer, and Ja­kub Wi­sniew­ski, ar­chi­tect, who have been able to bring out the be­st in our ce­ra­mic slabs. A so­lu­tion that brings to­ge­ther the two spi­ri­ts of La­mi­nam: craf­tsman­ship com­bi­ned wi­th cut­tin­ged­ge tech­no­lo­gi­cal in­no­va­tion.” The new spa­ce, along­si­de the bet­ter­k­no­wn col­lec­tions for the co­ve­ring of lar­ge sur­fa­ces in the con­struc­tion sec­tor, se­ts out to pro­mo­te and di­rec­tly display, for a lar­ge au­dien­ce, the mo­st re­cent ap­pli­ca­tions in the field of fur­ni­shing. La­mi­nam slabs, in fact, are uti­li­zed as strong, solid ta­ble tops and kitchen coun­ters, as well as for in­door and out­door co­ve­rings.” And the tru­ly wi­de ran­ge of co­lors ma­kes it pos­si­ble

INSIDE AN ELE­GANT HI­STO­RIC BUIL­DING, THE NEW LA­MI­NAM SHO­W­ROOM IS A DY­NA­MIC, FLEXIBLE SPA­CE WHE­RE PAST AND FU­TU­RE BLEND PER­FEC­TLY. THE WALLS FEATURE A SE­LEC­TION OF 12 MM-THICK CE­RA­MIC SLABS, LI­KE LAR­GE, THEA­TRI­CAL TAPESTRIES.

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