That has reinvented an industrial segment of the city, transforming it into one of the most in-demand events points in town
In Milan, on Via Mecenate, a citadel of multifunctional spaces
on the transformation of industrial buildings in red brick that once were part of the Caproni aircraft factory in the early 1900s, on Via Mecenate in Milan, the East End Studios now occupy a range of multifunctional spaces of different sizes. Alongside the business plan of filling a gap in Milan in the area of television studios and spaces for events and conferences, fashion shows, performances, cultural and corporate happenings, product presentations and photo shoots, the initiative has added the idea of the reutilization and transformation of urban artifacts taken as a resource to reactivate an entire zone of the city. In effect, the reality of East End Studios has been a trailblazer for the revitalization of entire abandoned industrial blocks, conquered on a large scale by wellknown international fashion brands, or on a small, precise scale by specific activities, including art galleries, in a process that over time has made this into a zone of reference, on the eastern outskirts of the city, not far from the Linate Airport. With an indoor area of about 10,000 square meters, East End Studios – with its image that combines industrial archaeology with the most modern technologies and services for all types of events – becomes a special place for spectacles and happenings of all kinds, thanks to the flexibility of its independent spaces, with separate entrances and heights ranging from 3 to 13 meters.