A fragrant voyage
Marco Vidal, CEO of The Merchant of Venice srl and the Sales and Marketing Manager of Mavive Spa, tells us about the longstanding perfumery tradition of his family, a point of reference for collectors and lovers of precious essences for over a century.
Talking about the Vidal family - currently celebrating 117 years in the industry - takes us back in time to that glorious past, when Venice was renowned for the tradition and skill of its master perfume makers (not everyone knows that perfume, as we know it today, was actually invented in Venice). “The origins of our business date back to the early 20th century, when my great grandfather Angelo established a small factory that made soap, products for the home and cosmetics”, says Marco Vidal. “We have continued to develop this interest with passion and, in 2013, this interest culminated with the opening of the ‘Perfume Museum’ at Venice’s spectacular, recently renovated Palazzo Mocenigo. Our aim was to create a multi-sensory experience based on fragrance instead of words. This is a groundbreaking cultural and scientific project; an extraordinary collection of objects and a rich selection of informative and educational material for visitors.” This project is also associated with another special initiative: the creation of the unique, haute parfumerie brand ‘The Merchant of Venice’. Its essences are inspired by the old maritime trade routes known as the Mude which
covered a vast area from Asia to Africa, extending across the whole of Europe as far as the Northern seas. This brand is sold at various locations in Venice, but also in Verona and Milan at the new boutique, in the picturesque Brera neighbourhood, which is gradually becoming the new ‘district of artistic perfumery’. The products of The Merchant of Venice are special creations, beginning with their ‘packaging’: precious phials designed to preserve the delicate essences. The crystal flame-shaped bottles and the flacons, inspired by exquisite hand blown Murano glass or the patterns used to decorated olden-day costumes, are particularly worthy of note. “Standout scents for spring include
Rosa Moceniga, the women’s fragrance inspired by a rose of Chinese origin found in the gardens of Villa Mocenigo, and Venetian Blue, the latest addition to the Nobil Homo men’s line, embodying all the allure of Venetian noblemen. Finally, it’s imperative to mention the brand’s most recent innovation,
La Fenice Collection, a cultural project linking the image of The Merchant of Venice to an internationally renowned institution, the Gran Teatro La Fenice.”
From the left Massimo Vidal, Francesca Barozzi, Lorenzo and Marco Vidal, owners of Mavive
A view of Venice’s iconic The Merchant of Venice boutique, housed in an ancient apothecary founded in 1600 in Campo San Fantin, just steps from the famous Teatro La Fenice. 1. legendaryde combinationLA parfum FENICE.opera representsof musical house, Inspireda and this perfectby olfactoryVenice’seau notes,blue and containedgold flacon.in an exquisite light 2. ROSA MOCENIGA. From the ‘Murano Collection’, presented in elegant bottles inspired by exquisite hand-crafted glass, this lavishly feminine fragrance is the perfect expression of a rose in its natural habitat. 3.VENETIAN BLUE. This charismatic olfactive masterpiece from the ‘Nobil Homo’ line, depicts a Fougere note with marine nuances that give a sense of pure freshness.