THE HIS­TORY OF A BRAND

Italia Luxury - - Save The Date -

From May to Septem­ber, la Ri­nascente will be cel­e­brat­ing its cen­ten­nial, 100 years from the time when writer, poet and jour­nal­ist Gabriele d’An­nun­zio in­vented its name. This ex­hi­bi­tion is a page out of Mi­lan’s his­tory and fo­cuses on the ma­jor so­cial and eco­nomic phe­nom­ena that have ac­com­pa­nied mod­ern­iza­tion, women’s rights and the his­tory of de­sign and fash­ion. Films and poetry by note­wor­thy writ­ers in­clud­ing d’An­nun­zio, Quasi­modo, Gadda, Za­vat­tini and Calvino com­plete the re­view. 23 May – 24 Septem­ber la Ri­nascente 100 years (1917-2017) Palazzo Reale, pi­azza Duomo 12. www.palaz­zo­re­ale.it - www.ri­nascente.it

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