Look for a map and you’ll find a trea­sure

For four gen­er­a­tions, the Pet­ti­naroli fam­ily has run a shop in the heart of Mi­lan with pas­sion. Here you can find maps and globes from a by­gone era, but also prints, lux­ury sta­tionery, ex lib­ris and other sought-af­ter items. The ideal lo­ca­tion for a souve

Italia Luxury - - Contents - by Elena Binda

Since 1881, Pet­ti­naroli has stocked a wide se­lec­tion of maps and globes, prints and exclusive Italian hand­crafted leather and pa­per items

If you’ve ever looked at a 16th-cen­tury map, you’ll re­mem­ber the emo­tions that this aroused! The colours, ti­tle blocks and types of pa­per used con­jure up a feel­ing of awe. This is the same emo­tion you have when ad­mir­ing an an­tique print cap­tur­ing views of a city two cen­turies ago. If you’re a fan of these things, and hap­pen to be pass­ing through Mi­lan, make sure to plan a visit to Pet­ti­naroli. In 1881, Francesco Pet­ti­naroli moved to Mi­lan from his home­town of Lago d’Orta. He opened a sta­tioner’s shop with ad­join­ing print­ing works, and a book­bind­ing work­shop just steps from the Duomo. This soon be­came a cult ad­dress. Im­pressed by his metic­u­lous work­man­ship and the qual­ity of his pa­per, the Mi­lanese be­gan flock­ing to his shop for all their print re­quire­ments: birth an­nounce­ments, in­vi­ta­tions, wed­ding in­vi­ta­tions, busi­ness and pri­vate let­ter­heads and all types of call­ing cards. The shop con­tin­ued to grow and the his­tory of the fam­ily be­gan to be in­ter­twined with that of Mi­lan. In ad­di­tion to the the­atre pro­grams for La Scala, the Pet­ti­naroli archives cap­tured the chang­ing face of the city with con­tin­u­ally up­dated views of Mi­lan, while each of the own­ers, over four gen­er­a­tions, grad­u­ally added their own per­sonal touch by fo­cus­ing on and ex­celling in dif­fer­ent and equally im­por­tant as­pects of the busi­ness: ty­pog­ra­phy, col­lab­o­ra­tions with ar­ti­sans for the pro­duc­tion of exclusive items, pre­mium qual­ity pa­per and an in­creas­ingly pres­ti­gious col­lec­tion of prints and frames. To­day the busi­ness is run by Francesco Pet­ti­naroli. Named af­ter his grand­fa­ther, who founded the es­tab­lish­ment, Francesco spe­cial­izes in an­tique prints, a pas­sion that has made him one of the world’s lead­ing ex­perts on the sub­ject. His per­sonal favourites are the prints of moun­tains. In April, 2017, “af­ter 130 years spent in the shadow of the Madon­nina”, the shop, which still re­tains its orig­i­nal charm, has re­lo­cated to Br­era, the artis­tic heart of the city. The dé­cor, in­clud­ing the shop’s orig­i­nal an­tique fur­ni­ture and lamps, has been en­hanced with a few con­tem­po­rary touches. On en­ter­ing the es­tab­lish­ment, in ad­di­tion to the a wide se­lec­tion of maps and globes, cus­tomers will find an as­sort­ment of exclusive Italian hand­crafted leather and pa­per items. The jewel in the crown of the new lo­ca­tion in via Br­era is the mag­nif­i­cent col­lec­tion of prints lin­ing the wall at the back of the shop. Afi­ciona­dos from all over the world visit this unique shop daily.

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