Look for a map and you’ll find a treasure
For four generations, the Pettinaroli family has run a shop in the heart of Milan with passion. Here you can find maps and globes from a bygone era, but also prints, luxury stationery, ex libris and other sought-after items. The ideal location for a souve
Since 1881, Pettinaroli has stocked a wide selection of maps and globes, prints and exclusive Italian handcrafted leather and paper items
If you’ve ever looked at a 16th-century map, you’ll remember the emotions that this aroused! The colours, title blocks and types of paper used conjure up a feeling of awe. This is the same emotion you have when admiring an antique print capturing views of a city two centuries ago. If you’re a fan of these things, and happen to be passing through Milan, make sure to plan a visit to Pettinaroli. In 1881, Francesco Pettinaroli moved to Milan from his hometown of Lago d’Orta. He opened a stationer’s shop with adjoining printing works, and a bookbinding workshop just steps from the Duomo. This soon became a cult address. Impressed by his meticulous workmanship and the quality of his paper, the Milanese began flocking to his shop for all their print requirements: birth announcements, invitations, wedding invitations, business and private letterheads and all types of calling cards. The shop continued to grow and the history of the family began to be intertwined with that of Milan. In addition to the theatre programs for La Scala, the Pettinaroli archives captured the changing face of the city with continually updated views of Milan, while each of the owners, over four generations, gradually added their own personal touch by focusing on and excelling in different and equally important aspects of the business: typography, collaborations with artisans for the production of exclusive items, premium quality paper and an increasingly prestigious collection of prints and frames. Today the business is run by Francesco Pettinaroli. Named after his grandfather, who founded the establishment, Francesco specializes in antique prints, a passion that has made him one of the world’s leading experts on the subject. His personal favourites are the prints of mountains. In April, 2017, “after 130 years spent in the shadow of the Madonnina”, the shop, which still retains its original charm, has relocated to Brera, the artistic heart of the city. The décor, including the shop’s original antique furniture and lamps, has been enhanced with a few contemporary touches. On entering the establishment, in addition to the a wide selection of maps and globes, customers will find an assortment of exclusive Italian handcrafted leather and paper items. The jewel in the crown of the new location in via Brera is the magnificent collection of prints lining the wall at the back of the shop. Aficionados from all over the world visit this unique shop daily.