utt el mond a l’è paes, a s’emm d’accord, ma Milan l’è on gran Milan”. In other words, “we can agree the world is the same wherever you go, but Milan is great”. This last two verses of Giovanni D’Anzi’s most famous song, “O mia bela Madunina”, which also is the most known and loved song about the city, sound like prophetic words. Especially nowadays, in 2016, almost a century away from the publishing of the song (1934), the “great Milan” is even bigger in the eyes of an increasing number of tourists, mostly international ones, who choose to visit it every week.
The events: the great attractors
In the heat of the success of Expo 2015 opening, finally, the doors to the tourists from all over the world (last year the city was indicated as “the place to be” from the majority of the experts of international travels), even in 2016 the city is very loved and chosen. There are a lot of attractive events: last April the city was “invaded” by interior design fans and beyond, who came to see “Salone del Mobile” and “Fuorisalone”, furthermore, the XXI Triennale del Design has been back in the city after twenty years of absence. At least, may Milan become a constant “place to be”? A lot of signals indicate the touristic rediscovery of the city of the Duomo can last for a long time, starting with the results revealed from a study by Where Milan, monthly guide of the city for international visitors, together with the cultural society Milano Loves You and the Osservatorio metropolitano. Published at the end of last year, this study states: “Tourism: 5 foreigners over 10 are satisfied by Milan, the culture comes first”. The year of Expo gave Milan a novelty: the transformation of the fruition and the perception of Milan, especially by foreign tourists, from business to cultural destination.
Business + culture are the winning couple
Even if, people who works in tourism industry, especially, in luxury hotels and international events, has always “pushed” to turn Milan from a purely business destination to a more “bleisure” one, where business and culture can become a winning couple, today we can finally see a new Milan where staying in the city means experiencing an holiday that is a perfect mixture of art, culture, design, fashion, technology, and, of course, shopping. As the results of the study of Where Milan shows the Milanese museums entrances are increased of 54%, including the Museo del Duomo that counted an increase of +382% of entrances, but the second most appreciated activity of tourists in Milan is shopping, chosen by 86.1% of them.
2015, the year of the turn
The new strength of Milan is the joining of (rediscovered) culture, entertainment and business. «2015 was the year of the turn»,
president of the cultural association Milano Loves You and publisher of Where Milan, explains « all of sudden every leading character of hospitality of the city started working together for only one goal: donating us a beautiful city to live and a completely new international image. This success is given mostly by the information sector that makes moving together the four elements of the staying: sleeping, eating, moving, having fun. Thus our goal for 2016 is to solidify the
Il Museo della Scienza e della Tecnica ha da poco presentato il restauro delle Cavallerizze, antiche scuderie trasformate in una moderna locarion per eventi.