Everyone is crazy for BE-Wizard!
The eighth edition of the number one web marketing event in Italy was a smash hit. Several were the sector news and trends announced by international gurus like Peter Fisk and Mathew Sweezey
With full rights, its eighth edition consecrates BEWizard! as the most renowned web marketing event across Italy, thanks to the standard of the offered training and the participation of acknowledged international experts. A mixed audience made of students, small- and bigbusiness entrepreneurs, marketers and human resources, all dealing with communication, crowded the Palazzo dei Congressi in Rimini: this last received over 1200 registrants coming from all over Italy, with peaks from Lombardy, Veneto, Sicily and Sardinia, although many participants came even from Austria. Interestingly, the aforementioned number of people attending the 2- day training turns out to be the highest figure of new participants ever ( 350 in total). Building on the success of its previous editions, this year BE-Wizard! has increased the number of specialist sessions, for a total of six, and added the food theme inside its panel.
Automation and the power of networks: succeeding in innovating
The core of the 2-day meeting has been automation: a worldwide cur- rent trend, as confirmed by the interventions taking place in the plenary hall early in the morning. Under- 35 Principal of Marketing Insights of Salesforce, a world leader company in terms of digital automation, said: «In an automated world, authenticity makes us win; that’s why we need to think in terms of individuals, in this global world. It follows that exploiting tools and software in order to automate processes allows to work on the best strategy for every single user, moving from the analysis of big data». This view is also shared by Consultant for global business big players starting from Ferrari: «The sale will not be the end of the process, rather its starting point because in an ever-changing world success is achieved thanks to the companies’ ability to connect customers, helping them share their passions with the aim of improving their lives. Precisely this is the power of network, data and technologies and it is precisely through the communities that the desire and the appeal of a brand, of a product and a service will increase. “What should one do to improve one’s customers’ life?”: this is the question from which to start out to innovate one’s business». Fisk concluded mentioning a good 99 examples of companies that have already started their innovation and that are already changing the world; among them, one can cite the example of the young Xiaomi, whose start-up was in 2011 and which according to Fisk will outmatch Apple within a couple of years.
Translation by Francesca Vinci