Me­glio vi­ve­re lo­ca­le o go­der­si gli stan­dard di un ho­tel?

Master Meeting - - HOTEL & FINANZA -

Èu­no dei grandi di­lem­mi di que­sti tem­pi: op­ta­re per vi­ve­re lo­cal ( na­ti­ve) e af­fi­dar­si ad Airbnb, op­pu­re af­fi­dar­si al­la pro­fes­sio­na­li­tà di un ho­tel con tut­ti i com­fort e ser­vi­zi? I viag­gia­to­ri d’affari sem­bra­no ave­re an­co­ra po­chi dub­bi e preferiscono l’al­ber­go, so­prat­tut­to per evi­ta­re brut­te sor­pre­se. Per­ché gli al­log­gi di­spo­ni­bi­li sul­le va­rie piat­ta­for­me di home sha­ring non so­no tut­ti del­la stes­sa qua­li­tà. An­zi, qual­cu­no non ne ha pro­prio: scar­sa pu­li­zia, man­can­za di asciu­ga­ma­ni e car­ta igie­ni­ca in ba­gno, ru­mo­ro­si­tà in­ter­na, con­fu­sio­ne ester­na, te­le­vi­sio­ne di di­men­sio­ni ri­dot­te. Se è ve­ro che le ta­rif­fe pa­ga­te per l’home sha­ring so­no in­fe­rio­ri a quel­le al­ber­ghie­re è al­tret­tan­to ve­ri­tie­ra l’af­fer­ma­zio­ne “ot­tie­ni quel­lo per cui pa­ghi”. No­no­stan­te, dun­que, la pro­li­fe­ra­zio­ne del­le piat­ta­for­me di home sha­ring ab­bia avu­to un im­pat­to ne­ga­ti­vo sull’in­du­stria dell’al­log­gio e re­sti una mi­nac­cia so­prat­tut­to nel­le aree ur­ba­ne di grandi di­men­sio­ni, la lo­ro di­so­mo­ge­nei­tà qua­li­ta­ti­va in fat­to di com­fort e ser­vi­zi con­ti­nua a far pre­fe­ri­re ai bu­si­ness tra­ve­lers la so­lu­zio­ne dell’al­log­gio al­ber­ghie­ro. Re­cen­te­men­te, Ian Schra­ger, gu­ru mon­dia­le dell’ho­tel­le­rie, ha di­chia­ra­to: «L’uni­co mo­do per com­pe­te­re con Airbnb e al­tre tec­no­lo­gie fu­tu­re è fa­re quel­lo che lo­ro non pos­so­no fa­re. E non pos­so­no of­fri­re for­me di in­trat­te­ni­men­to in co­mu­ne ». I ser­vi­zi di food & be­ve­ra­ge sa­ran­no quin­di sem­pre più stra­te­gi­ci per gli ho­tel per vin­ce­re la sfi­da con l’home sha­ring.

Is it bet­ter to li­ve li­ke a na­ti­ve or en­joy the com­forts of a ho­tel?

It is one of the great di­lem­mas of our ti­mes: whe­ther to opt for living li­ke a lo­cal ( na­ti­ve) and re­ly on Airbnb or de­pend on the pro­fes­sio­na­li­sm of a ho­tel wi­th all its in­he­rent com­forts and ser­vi­ces. Bu­si­ness tra­vel­lers con­ti­nue to have little doubt and opt for ho­tels, mo­stly to avoid un­plea­sant sur­pri­ses. Be­cau­se the ac­com­mo­da­tion avai­la­ble on the va­rious home sha­ring plat­forms is not all of the sa­me qua­li­ty. In­deed, so­me of them are void of any qua­li­ty wha­tsoe­ver: lack of clean­li­ness, no to­wels and toi­let pa­per in the ba­th­room, noi­sy in­te­riors, ex­ter­nal di­stur­ban­ces and small te­le­vi­sions. If it is true that the fees char­ged for home sha­ring are lo­wer than tho­se of ho­tels, it is also true to say that “you get what you pay for”. The­re­fo­re, even thou­gh the pro­li­fe­ra­tion of home sha­ring plat­forms has had a ne­ga­ti­ve im­pact on the ac­com­mo­da­tion industry and still po­ses a th­reat, espe­cial­ly in ma­jor ur­ban areas, the difference in the le­vel of qua­li­ty in terms of com­fort and ser­vi­ces means that bu­si­ness tra­vel­lers con­ti­nue to opt for ho­tel ac­com­mo­da­tion. Re­cen­tly, Ian Schra­ger, glo­bal ho­te­lier gu­ru, sta­ted, “The on­ly way to com­pe­te wi­th Airbnb and other fu­tu­re tech­no­lo­gy is to do what they can’t do. And they can’t pro­vi­de com­mu­nal forms of en­ter­tain­ment”. Food & be­ve­ra­ge ser­vi­ces will, the­re­fo­re, al­ways be of in­crea­sing stra­te­gic im­por­tan­ce for ho­tels in win­ning the chal­len­ge again­st home sha­ring.

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