Naples at the centre of the world
After the twentieth edition of the Mediterranean Tourism Fair, the city is confirmed international destination of great touristic and cultural appeal
Twenty thousand guests, mostly travel agents; 500 exhibitors, 400 buyers came from Italy and foreign countries to participate to 5 workshops. The president Angelo De Negri quoted the numbers of the Tourism Mediterranean Fair last edition – the twentieth –, that from the Mostra D’Oltremare put the spotlight on Naples for three days. This year, Gustavo Santos, Minister of Tourism of Argentina, Country considered as “Special Guest”, participated to the tape- cutting celebration, together with the Under secretaries for Cultural Heritage, Dorina Bianchi and Antimo Cesaro. There were also Corrado Matera, the council member for Tourism of Campania, and Luigi de
Magistris, the mayor of Naples, who has no doubts on the importance of this event: «These events are crucial to make always more popular Naples and its beauties, as confirmed by the data, showing that in the last two years it became a city with growing culture and tourism. These outcomes are due to a good work made by the Administration and by the Neapolitans. We have just started. Naples is among the first 5 cities in Italy for innovative start- ups and a lot of young people is investing in enterprises staying in this town».
Dorina Bianchi also spoke about young people: «Even if tourism represents only the 20% of the enterprises in the South compared to the North, it is definitely an opportunity for big growth, even in terms of occupation, and so it can be the future for a lot of young people who are often forced to emigrate in other parts of Italy and of the world. Today, for the first time in the tourism industry, the South of Italy is growing more than the North: 1,5 points » . A tested fair, a driving force for the development of tourism also thanking to the Region, as underlined by De Negri: «the role of the Region, that worked with us, was crucial, it allowed to give our territory a bigger exposure on the international market with the coming of more than thousand foreign buyers who came here all these years. In the same way, thanks to Enit and to the Regions we focused on the promotion of Italy as a whole, while the Tourist Boards could benefit of the BMT as a showcase to promote themselves on our territory».
The Stars of the Fair: Adv
«The transformations, coming throughout the years, either from the point of view of the product either of its marketing ways, are linked to a fact: tourism can be done and sold only by professionals and we address to them every year to tell and to show how and what to sell». This is what De Negri believes in and he wants to underline the interest for the event showed by travel operators also this year. It’s not a case that there was Fiavet, the greatest union of Italian agencies together with ASTOI. Foreign delegations also manifested satisfaction for the Fair, starting from Argentina, Israel and the ones who were invited to participate to the Adutei workshop. In the Incoming area there was a great optimism among the Regions coming to the fair: Campania in a wide area of 600 sqm, Trentino, Umbria, Calabria, Basilicata, Emilia Romagna, Abruzzo and
a lot of local organizations such as Roma Capitale, Terre di Pisa or the local operators of Pistoia.
The focus on Campania
«The outcome of national statistics showed that we are on the second destination in Italy for cultural tourism. », as explained by the council member Corra
do Matera, « We want to intensify the tourism of people coming back to their roots and being able to count on million compatriots in Argentina, who dream to see again Italy and Campania, we are scheduling activities with the Argentinian minister Gustavo Santos». So, the Fair is a chance to present “I percorsi dell’anima” ( Spiritual paths), that, thanking to the cooperation of the dioceses of Campania, takes to the web the most important churches of the Region, designing new itineraries for spirituality tourism. «The Regional strategic planning started listening to the territory. This is the way the Fair has been an important chance for confrontation and we spoke about the importance of the 24 tourism districts of the Region with the mayors, the members of associations and with private operators who desire to close cooperation deals with the Public Administration».
Always more international
After 22 years, BMT has never registered a loss of interest. 2018 edition of the fair, signed by Progecta, had a strong international trait thanks to the presence of several tourism boards and to the tour operators’ offers, always more focuses toward long distance destinations, in addition to those historical Mediterranean destinations that has been recently on the fringes of the market because of social tensions. The star was Argentina, host of honor, with a stand and some activities, offering ideas for trips to discover unique colors, savors and nature as remembered by the Minister of Tourism Gustavo Santos, who underlined the importance of this event aiming to weld the relationship between his Country and the South of Italy. «The bond with Italy has always been very strong: 22 million people, half of Argentinian population has Italian origins. We have so many things in common such as passion, soccer and also tourism. In 2016 there has been 140 thousand Italian tourists and if last year we registered an increase of the 15% this year we will close with +20%». The Argentinian stand hosted not only the government delegation, but it also hosted tour operators, airlines and destination marketing organizations and it entertained the guests with tastings of local gastronomic products and tangos shows. During the fair the Minister announced the launch of the “Day of the Argentinean cousin”: This campaign is directed to increase the incomings from the “Belpaese” that will involve social channels of the Tourism Ministery and will be aimed to the Italian community in Argentina and to all the Italians all over the world. The official hashtag will be #CuginoArgentino, that will train the virilization on the web of the video filmed for the occasion and that invites Italians and Argentinians to look for their family ties and to write a post, a tweet or a picture with the hashtag. A landing page with promotions and offers will be created for the Day of the Argentinian cousin soon.
A sinistra, in alto, il sindaco di Napoli Luigi De Magistris e a destra l’affollata conferenza stampa. On the left Luigi De Magistris, the mayor of Naples; on the right the croweded press conference
I sellers che hanno partecipato ai workshops. The sellers who participated in the workshops
L'assessore al turismo Corrado Matera con Angelo De Negri. The councilor for tourism, Corrado Matera, with Angelo De Negri