To­wards Expo

Italia Luxury - - Contents -

There are a few months to go to the be­gin­ning of Expo 2015, the World Fair that, from 1 May to 31 Oc­to­ber next year, will make Mi­lan the world cap­i­tal of top­ics linked to nu­tri­tion.

“Feed­ing the planet. En­ergy for life.” is, in fact, the theme cho­sen for the event which, ac­cord­ing to tra­di­tion, will be en­hanced by myr­iad ini­tia­tives. This year has al­ready seen a sig­nif­i­cant in­crease of Expo’s vis­i­bil­ity in the city. The ea­gerly-awaited tick­ets for Expo are now on sale!

Expo Gate: the new gate­way to Mi­lan

The two booth-like pavil­ions of Expo Gate were re­cently opened in the heart of the city. De­signed as an info point and a place to share and ex­change ideas on top­ics re­lated to Expo 2015, for 18 months they will serve as a stage for mul­ti­me­dia in­ter­dis­ci­pli­nary events con­nected to the World of Expo. Expo Gate is lo­cated in via Bel­trami, in a highly cen­tral po­si­tion be­tween the Castello Sforzesco – the site of the Univer­sal Ex­po­si­tion of 1906 in Mi­lan – and via Dante, the street along which the flags of coun­tries par­tic­i­pat­ing at Expo Mi­lano 2015 are dis­played. Its lo­ca­tion sym­bol­izes its role as a gate­way be­tween Mi­lan and the Expo, in the same way as Mi­lan has al­ways been con­sid­ered a bridge be­tween Italy and the rest of the world.

Open daily from 10am to 8pm, be­sides serv­ing as an info and ticket point where vis­i­tors can ob­tain in­for­ma­tion about the event, pur­chase mer­chan­dise and buy tick­ets in ad­vance, Expo Gate is also a true breed­ing ground of ideas.

The struc­ture

Expo Gate is a dou­ble mod­u­lar trans­par­ent build­ing boast­ing a frame­work that is not only light in terms of shape but also in terms of en­vi­ron­men­tal im­pact. De­signed by Alessan­dro Scan­durra, the struc­ture’s two pavil­ions is ar­ranged around a cen­tral square sup­ported by two large retic­u­lar, aerial frame­works. The flex­i­bil­ity and trans­parency of the struc­ture serve as an ex­am­ple, paving the way for new, more di­rect

com­mu­ni­ca­tion sys­tems and ex­hi­bi­tion sites. In fact, two large ribbed vaultscreen-like struc­tures will act as a support for the on­go­ing trans­mis­sion of in­for­ma­tion in real time.

Mi­lan, City of Art

From April 2014 and for the whole of 2015, Mi­lan re­con­firms its sta­tus as a cul­tural hub and a city of art, in an on­go­ing col­lab­o­ra­tion with the mu­se­ums of Europe Over few months, the city is set to host a lineup of 3

im­por­tant artis­tic pro­grams show­cas­ing more than 20 must-see exhibitions de­signed to high­light the legacy of Ital­ian and Euro­pean works of art. Des­ig­nated ex­hi­bi­tion spa­ces in­clude Palazzo Reale, Castello Sforzesco, Museo del Nove­cento, GAM-Gal­le­ria d’Arte Mod­erna, Palazzo della Ra­gione, Palazzo Mo­rando-Cos­tume Moda Im­mag­ine, Palazzo Morig­gia-Museo del Risorg­i­mento, Museo di Sto­ria Nat­u­rale and Ac­quario Civico.

The first date, “La Primavera di Mi­lano” (from April to Au­gust 2014), has fea­tured the exhibitions of artists who have put Mi­lan on the in­ter­na­tional art map in­clud­ing the likes of Man­zoni, Luini, Mu­nari and ar­chi­tect Bel­trami.

The sec­ond cy­cle, ded­i­cated to Euro­pean iden­tity, pro­moted to mark the Ital­ian se­mes­ter of the Pres­i­dency of the EU, is en­ti­tled “Mi­lano cuore d'Europa” (Septem­ber 2014-April 2015) with a dis­play of art­works by for­eign masters as Cha­gall, Se­gan­tini, van Gogh, Fon­tana, Klein and Gi­a­cometti.

Lastly, dur­ing the six months of the World Fair (May-Oc­to­ber 2015), cul­tural of­fer­ings will cen­tre around “Expo in città 2015” with exhibitions ded­i­cated to Lom­bardy art from the era of the Vis­conti to that of the Sforza (from Fe­bru­ary 2015) at GAM, to Leonardo da Vinci (from April 2015 at Palazzo Reale) right up to Giotto at Palazzo Reale and Michelan­gelo at the Castello Sforzesco (from Septem­ber 2015).

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