CONFINDUSTRIA HOTELS PROMOTE MADE IN ITALY ABROAD
Again this year, Confindustria Alberghi (the Italian Confindustria Association of Hotels) is taking part in the main international events dedicated to investment in the hotel tourism sector. A privileged point of view for looking to the future in our sector, which is increasingly closer linked to international dynamics.
This is the special focus of our very first issue of See Italy and thanks to interviews with the main players, it draws a complete picture of the world of investments and real estate for tourism.
What emerges is a strong signal that allows us to look confidently to the future.
There is ferment in the Italian hotel sector – 2015 saw important operations by investors who are looking far beyond the year ’s results, albeit positive, and who have in this way confirmed confidence in Italy’s role as a leader in world tourism.
Our operators know this too, shown by the response to the Tax Credit put in place by the MIBACT (Italian Ministry for Cultural Heritage and Tourism) for refurbishment and digitalisation and by the attention that the big banks are affording the sector. Confirmation that, beyond the passion that drives those working our sector, tourism in Italy is destined to take on a more and more important role for the country’s economy.
A possible goal, tourism can contribute more than the current 11% to the national GDP, but the time has also come to review a regulatory framework that is out of step with evolution on the markets and unable to “read” the new phenomena.
The impetuous growth of the sharing economy is accelerating this need and must become an opportunity for an overall reshuffle in legislation governing the hotel sector, which must be adapted to the needs of a changing market.
Employment, enhancement of made in Italy through food, fashion and design – the hotel industry brings this country value. It is developing in line with the objectives of the collective in a logic of awareness and safeguarding of our cultural, artistic and social heritage.
See Italy, this new publication by our Association, intends, right from this very first issue and by meeting those directly involved, to take a good hard look at these aspects with the aim of restoring our sector to the position it deserves in Italy’s economy.