Starhotels: “Italy is hugely attractive to funds”
Elisabetta Fabri forecasts the arrival of new international chains and announces: “We are assessing strategic partnerships”
The Starhotels hotel chain, headed by Elisabetta Fabri, closed 2015 with a turnover of some 200 million euros with a double-digit increase respect 2014. As far as concerns forecasts for 2016, “it will definitely be a challenging year for various reasons on a worrying socio-economic scenario", explains the manager, “our objective will be to match results achieved in 2015, with an eye on international markets, which still have a lot of unexpressed strong potential".
The group has a total of 25 hotels in the high and luxury bracket, of which 5 are outside Italy: New York, London and Paris. The latest addition is a boutique hotel in the centre of London, due to open in the summer, which together with the ones in Gore and Pelham makes a the total of three in this city. “Liquidity on the international markets means that Italy is a very attractive country for many funds, and this will radically change the setup of hotels in our country with the arrival of new international chains. A achievement yet to be reached is creation of a big Italian-brand hotel chain, together with a determination for aggregation through a sustainable project. As far as Starhotels is concerned”, adds Elisabetta Fabri, “in 2016 we will be focusing on the future evolution of our brand, of our organisation and on assessment of strategic partnerships as further stimulus for growth. This is a year of transition, with too many variables beyond our control, if we also think of the rapid changes, even in society and culture, that we are seeing and the constant threats that undermine our freedom. We feel a need to reflect on our future and concentrate our efforts on optimising results”.
Made in Italy
Meanwhile, with regard to Italy, our partnership with Eataly has led to the start of a new season that is increasingly all about Made in Italy, research into food and wine and enhancement of local areas. “Our catering sector now has a well-defined identity”, she explains, “with a brand that shares our fundamental principles, namely defending and supporting the growth of
Italian producers in the food and wine sector. Our hotels are the perfect showcase for promoting our excellences, thus increasing the perception of the Italy brand in all its various expressions.
We offer our guests guaranteed quality ingredients and this is appreciated by our Italian and international clientele, including our corporate clients, who prefer the Eataly option for events requiring catering”. We celebrated our 35th anniversary with a donation to Florence City Council for restoration of the balustrades around Piazzale Michelangelo, which we see as a symbol of this city.
Thanks to the Art Bonus, companies like Starhotels can contribute to safeguarding and developing our enormous heritage, without which Italy would lose its main attractiveness factor”, Elisabetta Fabri ends by saying.