Milan and Rome: boom in non-hotels in 2015
The R&D hospitality study concerning the choice of apartments as accommodation, focuses on the extra hotel market trend particularly in Milan and Rome.
R&D hospitality has carried out a new study into hospitality in apartments, with the aim of analysing the non-hotel market situation in Milan and Rome, the Italian cities that in 2015 were characterised by two international events: EXPO and the Jubilee. For Milan, R&D hospitality focused on the post-EXPO period, analysing the changes occurring in the composition of services provided by the hospitality market. Whereas for the capital, Rome, an analysis
was carried out of the hotel and non-hotel situation before the Jubilee started.
Milan after EXPO
Comparison of the two cities revealed various interesting facts. In detail, the first part of the study, regarding Milan, al- lowed comparison of the numbers of hotels and non-hotels, highlighting the fact that nonhotel accommodation exceeded hotel accommodation during EXPO. This factor was evident from both comparison of official figures for Milan and also figures regarding accom-
modation on the main online distribution platforms such as Booking.com and AirBnB. The study showed a difference of almost 1000 structures between official data and structures registered with the Booking.com portal.
Roma before the Jubilee
The second part of the study looked at Rome and for the capital too revealed that nonhotel exceed hotel accommodation, despite however showing a substantial
difference between official figures and those on the Booking.com portal.
In particular, between the official and portal figures, there is a difference of just over 2000 structures. Unlike Milan though, the city of Rome posts official figures higher than the structures registered on the main portals. In detail, official figures give 9008 units – of which 8025 are non-hotels and 983 are hotels – while accommodation on the Booking.com totals 6840 units. These latter are all in the city of Rome and include 6020 non-hotel and 820 hotel structures.
Comparing Milan, Rome, Paris, Barcelona and London
The survey continued, showing composition of the accommodation in the main Italian and foreign cities, highlighting how, during 2015, all the cities in question registered a greater number of non-hotel structures than hotels, with these however having different weight from one city to another.
In conclusion, the figures given allow confirmation that the hospitality market is changing rapidly, attracting increasingly greater interest both from private individuals, who see this kind of service as a new form of income, and also from the business sector, which over the past year has made considerable investments in this sector. The strong interest shown by companies is confirmed in the figures presented in the final part of the study, which shows the major national and international players in the serviced apartment market.
R&D hospitality, specialists in research and development of investment opportunities in the hotel sector, has set up the Freestyle hospitality service company, which operates in property management, offering design, management and marketing of real estate (www.freestylehotels.it).