RES: the effect of EXPO on hotels
Sector performance better throughout 2015
2015 showed an overall improvement in performance by hotels in Italian locations examined by RES Hospitality Business Developers through STR Global. “We analysed performance by about 500 hotels in the medium and high bracket in 14 Italian destinations”, explains the company, "out of a total of about 62,000 rooms”.
Comparing performance in 2015 to that in 2014, Milan, thanks to the success achieved during the 6 months of Expo, was, unsurprisingly, the queen of the cities in question: with room occupancy up by 9.4%, an average daily rate (ADR) increased by 19.3% and an average revenue per available room (RevPAR) of +30.5%. The report then gives positive performances by Naples, Malpensa (attributed almost definitely to the Expo effect), Turin – which has shown constant growth since 2013 – and Lecce. “The figures show that 2015 was a positive year characterised by generalised growth”, comments Marco Malacrida, president of RES Hospitality Business Developers.
“The consequences of the terrorist attacks in Paris impacted end-of-year tourist flows to the main Italian destinations, but not to the socalled secondary ones, which showed an increase in room occupancy. Average daily rates are also showing an increase, as is the RevPAR. These positive signals, together with appreciation of the US dollar and growing international demand, allow us to be cautiously optimistic about the current year”.