Sta­te-ow­ned pro­per­ties re­laun­ch qua­li­ty tou­ri­sm

seeITALY - - Tendenze - By Agen­zia del De­ma­nio (the Ita­lian go­vern­ment pro­per­ty agen­cy)

Va­lo­re Pae­se-Di­mo­re, re­co­ve­ry of va­lua­ble pu­blic as­se­ts opens up a new op­por­tu­ni­ty for Ita­ly

Over the la­st few years, the struc­tu­ral cri­sis in real esta­te has si­gni­fi­can­tly slo­wed do­wn in­vest­ment in Ita­ly, abo­ve all in the tou­ri­sm sec­tor. Va­lo­ri­sa­tion of Ita­ly’s cul­tu­ral he­ri­ta­ge may ho­we­ver lead to tan­gi­ble op­por­tu­ni­ties for at­trac­ting ca­pi­tal, able to con­tri­bu­te to re­co­ve­ry of the real esta­te sec­tor lin­ked to tou­ri­sm and a re­laun­ch of the en­ti­re eco­no­mic and pro­duc­tion sy­stem. For this rea­son, the Agen­zia del De­ma­nio (the Ita­lian go­vern­ment pro­per­ty agen­cy) has for a whi­le now fo­cu­sed its ef- forts on re­co­ve­ring buil­dings wi­th great hi­sto­ric, ar­ti­stic and land­sca­pe va­lue, th­rou­gh the Va­lo­re Pae­se-Di­mo­re Pro­ject. Over 200 sta­te-ow­ned pro­per­ties ha­ve been ear­mar­ked th­rou­ghout Ita­ly to be con­ver­ted in­to tou­ri­sm ac­com­mo­da­tion, fol­lo­wing the mo­del of pa­ra­do­res in Spain and pou­sa­das in Por­tu­gal. The ini­tia­ti­ve iden­ti­fies a net­work of as­se­ts su­ch as vil­las, ca­stles, hi­sto­ric re­si­den­ces and lighthou­ses all over Ita­ly and pro­vi­des, along­si­de tra­di­tio­nal ho­tel fa­ci­li­ties, a wi­de ran­ge of cul­tu­ral

ser­vi­ces th­rou­gh a brand re­co­gni­sed on a na­tio­nal and in­ter­na­tio­nal le­vel wi­th the aim of pro­mo­ting the ex­cel­len­ces of Ma­de in Ita­ly. Set up in col­la­bo­ra­tion wi­th An­ci, In­vi­ta­lia and wi­th sup­port from the Mi­ni­stry for Cul­tu­ral He­ri­ta­ge and Tou­ri­sm, the Mi­ni­stry for Eco­no­mic De­ve­lo­p­ment, the Ita­lian go­vern­ment agen­cy for ter­ri­to­rial co­he­sion, Cas­sa De­po­si­ti e Pre­sti­ti, the Ita­lian Con­fin­du­stria As­so­cia­tion of Ho­tels and As­soim­mo­bi­lia­re, the pro­ject has al­rea­dy brought po­si­ti­ve re­sul­ts, thanks to vir­tuous forms of pu­blic and pri­va­te col­la­bo­ra­tion. Vil­la To­lo­mei in Florence, a hi­sto­ric re­si­den­ce from the Ri­na­sci­men­to era, now tran­sfor­med in­to a lu­xu­ry ho­tel, is ju­st one exam­ple of en­han­ce­ment pro­jec­ts al­rea­dy com­ple­ted thanks to the in­vol­ve­ment of pri­va­te in­ve­stors. The ca­se of the lighthou­se at Ca­po Spar­ti­ven­to, in the pro­vin­ce of Ca­glia­ri, com­mis­sio­ned to a young Ita­lian en­tre­pre­neur li­cen­sed to de­ve­lop it and con­vert it in­to a lu- xu­ry ho­tel was the star­ting point for the Va­lo­re Pae­se-Fa­ri ini­tia­ti­ve. To­day the circuit in­clu­des 11 other lighthou­ses in Si­ci­ly, Ca­la­bria, Cam­pa­nia, Pu­glia and Tu­sca­ny, whi­ch will be con­ver­ted in­to tou­ri­st-ac­com­mo­da­tion fol­lo­wing the mo­del of lighthou­se ac­com­mo­da­tion.

The fir­st call for of­fers for lea­ses la­sting up to 50 years has ju­st closed af­ter re­cei­ving 39 of­fers from Ita­lian and in­ter­na­tio­nal in­ve­stors, from so­cial and en­vi­ron­men­tal as­so­cia­tions, pri­va­te in­di­vi­duals and ex­po­nen­ts of na­tio­nal and lo­cal Ita­lian bu­si­ness. The­se lighthou­ses, whi­ch still si­gnal to tho­se at sea, will in this way see the old kee­pers’ quar­ters en­joy a se­cond li­fe thanks to a su­stai­na­ble re­de­ve­lo­p­ment pro­ject, whi­ch will in­crea­se the mar­ket and so­cial va­lue of the pro­per­ties them­sel­ves and ma­ke a si­gni­fi­cant con­tri­bu­tion to lo­cal de­ve­lo­p­ment and com­pe­ti­ti­ve­ness of the coun­try as a who­le.

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