NUMBER ONE

Superyacht - - News - Pao­lo Son­ni­no So­ri­sio

The in­ten­se sea­son of the mo­st im­por­tant in­ter­na­tio­nal boat sho­ws has co­me to a clo­se. Among the­se the Can­nes Ya­ch­ting Festival spur­red by the mar­ket’s needs to­wards lar­ger and lar­ger ya­ch­ts, the Mo­na­co Ya­cht Show, whi­ch is still re­pre­sen­ting the mo­st de­ter­mi­ning mo­ment for b2b mee­tings con­cer­ning su­per and me­ga­ya­ch­ts seg­men­ts, and fi­nal­ly the In­ter­na­tio­nal Fort Lau­der­da­le Boat Show where the over 24 me­tre Ita­lian ya­ch­ting in­du­stry ta­kes the lion’s share. We can fi­na­li­ze so­me con­clu­sions on this year and pon­der on the next. The con­si­de­ra­ble number of Ita­lian ya­ch­ts ex­hi­bi­ted in the cour­se of the abo­ve men­tio­ned even­ts and the number of mo­re or less im­mi­nent laun­ches, are proof enou­gh of the hi­gh le­vel of in­ter­na­tio­nal in­te­re­st for ma­de in Ita­ly brands. Amer, Ba­gliet­to, Be­net­ti, Can­tie­ri di Pi­sa, Co­de­ca­sa, CRN, Mondomarine, Over­ma­ri­ne, San­lo­ren­zo, Tan­koa. Ma­ny mo­re are cur­ren­tly bu­sy buil­ding ya­ch­ts wi­th si­gned con­trac­ts in their poc­ke­ts. We be­lie­ve buyers’ in­te­re­st is mo­ti­va­ted by the si­ze of the in­vest­men­ts the­se com­pa­nies are de­di­ca­ting in terms of sty­ling, and abo­ve all in tech­no­lo­gic in­no­va­tion, en­gi­nee­ring, in con­struc­tion ma­te­rials and la­st but not lea­st in the hy­dro­dy­na­mics of the hulls them­sel­ves. In the wa­ke of this suc­cess the im­por­tan­ce of de­si­gn where Ita­lian school de­si­gners ha­ve been ini­tial­ling Ma­de in Ita­ly ya­ch­ts and tho­se of se­ve­ral di­stin­gui­shed in­ter­na­tio­nal brands as well whi­ch pro­du­ce so­me of the mo­st beautiful su­pe­rya­ch­ts cur­ren­tly sai­ling should not be un­der­ra­ted. Among the si­gnees there are a number of young and ta­len­ted de­si­gners who­se pro­jec­ts we ha­ve real­ly ad­mi­red in the cour­se of the re­cent in­ter­na­tio­nal even­ts men­tio­ned. Any­how all things con­si­de­red, and now that the in­ter­na­tio­nal ya­cht sho­ws are over un­til next sea­son we ha­ve a listing of fac­ts and fi­gu­res pu­bli­shed and elu­ci­da­ted by De­loit­te whi­ch see Ita­ly ta­king 39% of the su­pe­rya­cht mar­ket share in terms of uni­ts sold, fol­lo­wed so­me way behind by Hol­land wi­th a stea­dy 19% and so on do­wn to the ROW.

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