Martino Motti interviews Nuccio Magliocchetti, Sanremomare proprietor FULLY COMPREHENSIVE SERVICES
Nuccio Magliocchetti owner of Sanremomare, and communications manager Paolo Bonetto and electronics department manager welcome me in a typically warm Summer’s day in Sanremo a Ligurian sea port town. I can tell at a glance of the firm’s longstanding professionalism and experience in the recreational yachting sector.
Mr. Magliocchetti tell us about your concern and briefly about yourself. Sanremomare was set up at the end of the seventies following my family’s passion which for decades and for several generations had been dedicated to sailing, intended as a sport and everything else that this entails. In that same period I was busy designing several sailing boats which thanks to innovative concepts were obtaining good results. In fact in 1984 we came third in the “MINI TON” world championship and following that we came first at the Italian championship with the same project design. I just want to underscore that in addition to the first J24 class sailing yacht which Sanremomare sponsored, in the course of the same period went on to win the then famous Golf Yachting event held in Sanremo. One of our first clients was the famed Moro di Venezia, just when Raul Gardini entrepreneur sold, We refitted the yacht with special attention to the deck gear.that same year the “Moro” thanks to the upgrading of the crew with some of our own crew members went on to win the offshore Giraglia racing event. These mentioned are the first phases of Sanremomare of which we are proud and which have led to the exponential growth of our company which has become one of Italy’s leading ship chandlers and riggers. Our company is well known along the Ligurian coastline and the French Riviera mostly thanks to the capacity our ship chandler shop possesses and thanks to the fact it is situated inside Sanremo’s Porto Sole Marina. Our clients have every opportunity to view the vast range of technical gear we have in stock and to browse through our catalogue. The company will be celebrating its 38th anniversary this year, we have dedicated special attention to technical equipment and top quality safety gear and other obligatory elements since the beginning and have often been supplying prestigious and famous sailing racer/cruisers. Again, Sanremomare is not only that: It is made up of a highly qualified professional team which deals with a series of different expanding activities: brokerage,
electronics, marine services, custom made to measure products (cables, lines, halyards warps and much more for discerning yachtsmen). Paolo Bonetto adds: Sanremomare has extended its range of services for yachts in line with recreational boating which has increased over the years. This means that in addition to the consolidated ship chandlery and trade sales there is also a brokerage section dedicated to buying and selling pre owned sailing and motor yachts which began in the nineties with very good results right from the beginning. After a few ‘quiet’ years the market is picking up again with added vigour. As for sailing yachts we are looking at the 50/60 foot fast cruiser range often built in composites (carbon/ Kevlar) from Vismara and Felci, whereas the motor yacht sector we are dealing in is made up of larger units from 20 metres up. Which brands do you normally deal with most? We can say that over the years we have bought and sold a little bit of everything but we have noticed greater repetition of Betram yachts, San Lorenzo, Amer, Cerri, Leopard and Mangusta. Looking at your website I came across products with your brand name am I right? Well after having imported and distributed throughout the Country brands like Shurhold, Clin Azur, Epifanes, Fenderfits, Echomax as well as other primary brands, we decided as many as ten years ago to start up our own production line of products with which to maintain and treat boats. They are all top quality products manufactured according to our own specs. we have labelled them Sanremomare.this line of ours wants to advertise the firm’s brand name. Essentially we are talking about cleansing products suitable on a variety of surfaces which are almost for daily use. These comprise special detergents , specific ones for teak even some creams and special oils to polish up stainless gear. We are proud to say we are always talking about bio-degradable products which are often made up with natural ingredients; one classic example of ours is white vinegar which is very popular in all of the Tyrrhenian Sea it removes salt and is good for transparent surfaces such as glass and more while respecting the environment which is dear to us inasmuch as it is very much in line with our policy on research for alternative efficient solutions. These products are for wholesale and retail we do both. They are often enough more innovative and more efficient than what the competition offers because they go as they are, directly on the product and require no dilution, it seems they are deployed in concentrated formulae thereby killing every risk of damaging contamination: Furthermore they are high quality long lasting products. To offer clients an even wider range Sanremomare sells other brands and other products as well through our ship chandlery, e-commerce and to the trade. Experience through time and our clients’ feedback convinced us to develop our own line of cleansing products to better satisfy our clients’ specific requests.the result has been very positive. In a nutshell our products given their diverse characteristics are deployed in a different way compared to those of our competitors and guarantee excellent results, at the right price and are easy to use. But if I’m not mistaken your offer does not stop here... In fact we now have already obtained great results and recognition for on board electronic sales and assistance/ installation services: Sanremomare supplies leading brands’ equipment such as Flir, Raymarine, Garmin, Echomax, KVH, Icom, Furuno and Seatel for whom we also deliver assistance south and north of the Ligurian Sea up to and including the French Riviera through a network of specialised electronics technicians who install the equipment on board, and carry out periodic maintenance. Francesco Filippi carries out project work and installs electronic equipment and represents us in ship yards, he is our man “in the field”. He deals with the yards’ technical departments and makes our working relations more efficient with some of our clients like Amer above all and is valuably contributing to our company’s successful work. We also offer to organise the ‘revision’ of safety equipment (liferafts) when they expire and fine tuning electronic equipment such Epirb, AIS, GPS assistance, auto pilots compass settings, wind related systems for sailing yachts. Thanks to this new field we are working we have been consolidating our relationships with shipyards and important groups involved in building motor yachts. Namely Amer Yacht with whom we are contributing more and better. Well how are you contributing with Amer? Sanremomare has been offering Flir Raymarine products, for this reason following careful study we managed to install an integrated electronic navigational system which can interface with all other on board systems, through which it is possible to monitor, functions and controls, as well as all of the electronics plant while maintaining a manual backup system. Hence we worked on Amel models more specifically on the 94 and on the Amer 110 and came up with on board electron-
ic project work and plants with which to handle the domotics as well which are unique and made for the market niche these yachts slot into. In this actual time frame the work we do with Amer is ongoing thanks to the success obtained in the latest models: two new Amers are more than on the drawing board with loads of innovation in the electronics department always carried out by Sanremomare. Much research work has been carried out there in terms of project design, assembly and installation so that Amer could sport cutting edge technology on the latest models which would rank them at the top for quality in their market sector. Where can you be contacted and where can your products be purchased? There are two web sites dedicated to client services:www.sanremomare.it which offers a very comprehensive range of products dedicated to all the products we offer at ship chandlery level from warps to electronics. Additionally still in the e- commerce site you can find products of which Sanremomare is the sole or semi sole distributor in Italy. To give you an example the warps and lines produced by the Frenchmeyer-sansboeuf are very high quality products. This French company with whom we have been working closely, has fine tuned a special line dedicated to classic yachts with latest generation performance in dynema dynafil SK 78 for example, but with the appearance and colours which go down well in this extremely elegant and conservative context which classic yachts embody today. Another brand appearing in the e-commerce sanremomare.it is Clin-azur which produces cleansing products for yacht care, detergents and oils for the same as well. This is a very good brand of which we are one of few distributors. Shurhold too is a well known brand in this field and is much sought after by ship chandler clients in Porto sole. www.sanremomare.com instead deals with the brokerage area we are involved in and clearly offers a data base with all the yachts handled by Sanremomare with exhaustive pictures and technical specs. Earlier you mentioned something about project design work can you tell us more? To answer this question I’d first like to mention what has recently happened in the pleasure yachting sector, with special emphasis as to the tendency many shipyards adopted in the initial period of the financial crisis. So as to re-modernise production they revamped existing models with more powerful engines, longer beamier hulls and modified superstructure which entailed heavier displacements, inevitably as well as more drag and proportional greater fuel consumption. Taking into due account what happened and partly as a gamble, we are currently developing a project which has been stored for some time in a drawer but is realistically becoming a doable thing in the immediate future thanks also to new composites and drive units. The end of the disastrous period lets us reveal what we have in mind a little. Sanremomare is working on three ideas: motor yachts with a large innovative component in terms of project design, construction and engines and drive units. The project phase as such is concentrating on studying a 28 metre motor yacht which can be registered as a 24 metre model ( which is almost common practice by Italian norms and standards). This yacht features ample open spaces in which to enjoy the contouring scenery while offering ample indoor space and volume. To keep ahead of the near future, vital importance will be given to efficiency, speed and comfort which must be very low as asked for today for environmental reasons. There’s also a 45 metre yacht which is on the drawing board with considerable range in mind so that it can cruise extensively without stopping. And finally a planing/displacing multi function 33 metre yacht. We’re banking on the most demanding and discerning pool of clients to which we’re offering an efficient project which respects the environment, is user friendly, sports loads of comfort, is low on fuel consumption and performs well. We don’t at this point in time wish to disclose everything we’ve got lined up but we’re convinced we’ve started on a very innovative and ambitious project and we promise to keep you posted on future developments as they arise.
Sanremomare Ship Chandler: Supplies technical support: safety equipment, technical accessories, cables warps, special mooring lines cleansing and maintenance products for yacht care and much more. Sanremomare Agency: Customer care. after sales assistance, brokerage, yacht maintenance, berth bookings, technical electronics assistance, bunkering and more.
For further information Sanremomare Ship Chandler:via del Castillo 17, Portosole, Sanremo (IM), E-mail: email@example.com, Tel. +39 0184.501519 Sanremomare Agency:via del Castillo 10, Sanremo (IM), E-mail: firstname.lastname@example.org