IDENTITY IS EVERYTHING L’iden­ti­tà pri­ma di tut­to

A new de­si­gn philosophy from the Flo­ren­ce stu­dio em­bra­ces even the smal­le­st of craft Dal­lo stu­dio fiorentino una nuo­va fi­lo­so­fia di de­si­gn an­che per gli sca­fi più pic­co­li

Top Yacht Design - - Profile - By Giu­lia­na Frat­nik pho­to Ja­mes Tay­lor

“When I star­ted loo­king on the clo­set in the ow­ner’s ca­bin on my boat as an ene­my, I rea­li­sed the ti­me had co­me to do something about it”. An­glo-Ita­lian ar­chi­tect and ya­ch­tsman Ja­mes Ca­va­gna­ri ex­plains how he en­ded up pur­cha­sing the shell of a Han­se 630 and then tai­lo­ring its fit- out en­ti­re­ly to his own re­qui­re­men­ts and ta­stes.

Ca­va­gna­ri is the dri­ving for­ce behind Pri­ma De­si­gn, a Flo­ren­ce-ba­sed ar­chi­tec­tu­re stu­dio that has be­co­me a go­to for ex­clu­si­ve com­mer­cial and re­si­den­tial de­si­gns. He has wor­ked on, for in­stan­ce, the New York ho­mes of su­per mo­del Na­ta­lia Vo­dia­no­va and her ex-hu­sband Ju­stin Port­man, and pho­to­gra­pher Ken Na­houm.

“We tend to work fir­st and fo­re­mo­st on the spa­ces and their struc­tu­re,” he con­ti­nues. “But the spa­ce has to ha­ve something to say - other­wi­se the end re­sult will be soul­less.

We’ve co­me to this point from a pe­riod of mi­ni­ma­li­sm that hel­ped in­ject life in­to struc­tu­res but mi­ni­ma­li­sm has to stay con­nec­ted that. It can’t stray to in­te­rior de­si­gn, par­ti­cu­lar­ly if you’re tal­king about a 15 or 20-me­tre boat”.

This is not Ca­va­gna­ri’s fir­st fo­ray in the yachting world on a pro­fes­sio­nal le­vel. At the end of 2012, he was one of the top de­si­gners in­vi­ted to put their ideas for 50 to 90-me­tre craft for­ward for con­si­de­ra­tion as part of the Benetti De­si­gn In­no­va­tion pro­ject.

Pri­ma De­si­gn’s en­try was Au­ra, an in­no­va­ti­ve 70-me­tre whi­ch al­thou­gh re­tai­ning so­me classic sty­ling fea­tu­res al­so in­cor­po­ra­ted others that ha­ve on­ly ap­pea­red in pro­jec­ts pre­sen­ted this year: an in­fi­ni­ty pool cen­tre-sta­ge on 50

« Quan­do so­no ar­ri­va­to a considerare l’ar­ma­dio del­la ca­bi­na ar­ma­to­ria­le del­la mia bar­ca co­me un ne­mi­co ho ca­pi­to che era ar­ri­va­to il mo­men­to di fa­re qual­co­sa.»

Ja­mes Ca­va­gna­ri, ar­chi­tet­to an­gloi­ta­lia­no e ap­pas­sio­na­to ve­li­sta spie­ga co­sì il mo­ti­vo che lo ha por­ta­to a com­prar­si il gu­scio di un Han­se 630 e ad al­le­stir­lo a sua im­ma­gi­ne e so­mi­glian­za.

Ca­va­gna­ri è l’ani­ma del­la Pri­ma De­si­gn, uno stu­dio di ar­chi­tet­tu­ra fiorentino af­fer­ma­to­si co­me pun­to di ri­fe­ri­men­to per ne­go­zi e abi­ta­zio­ni esclu­si­ve. Sue so­no, per esem­pio, le re­si­den­ze new­yor­ke­si del­la to­p­mo­del Na­ta­lia Vo­dia­no­va e dell’ex ma­ri­to Ju­stin Port­man e quel­la del fo­to­gra­fo Ken Na­houm.

«Noi ten­dia­mo a la­vo­ra­re pri­ma su­gli spa­zi e sul­la lo­ro strut­tu­ra», spie­ga Ca­va­gna­ri, «Ma lo spa­zio de­ve ave­re qual­co­sa da rac­con­ta­re, al­tri­men­ti il ri­sul­ta­to fi­na­le sa­rà un pro­dot­to senz’ani­ma. Ar­ri­via­mo da un pe­rio­do mi­ni­ma­li­sta che ha aiu­ta­to a da­re vi­ta al cor­po del­la strut­tu­ra, ma il mi­ni­ma­li­smo de­ve ri­ma­ne­re le­ga­to al­la strut­tu­ra, non può esten­der­si an­che all’in­te­rior de­si­gn, spe­cial­men­te se si sta par­lan­do di una bar­ca di 15 o 20 me­tri».

Il mon­do del­la nau­ti­ca non è nuo­vo a Ca­va­gna­ri nep­pu­re dal pun­to di vi­sta pro­fes­sio­na­le. Al­la fi­ne del 2012 ave­va par­te­ci­pa­to al De­si­gn In­no­va­tion di Benetti, una sor­ta di con­cor­so per sca­fi da 50 a 90 me­tri a cui era­no sta­ti in­vi­ta­ti al­cu­ni tra i più im­por­tan­ti ya­cht de­si­gner di fa­ma mon­dia­le.

Pri­ma de­si­gn ave­va pro­po­sto Au­ra, un 70 me­tri in­no­va­ti­vo che, pur ri­pren­den­do al­cu­ni sti­le­mi del pas­sa­to, pre­sen­ta­va già al­lo­ra al­cu­ni dei dik­tat vi­sti nei pro­get­ti pre­sen­ta­ti que­st’an­no co­me la pi­sci­na a sfio­ro nel mez­zo

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