‘PAS­SION, QUA­LI­TY AND STYLE: NOT A LU­XU­RY FOR A FEW, BUT A REALITY FOR MANY!’

VOGUE Bambini - - STREET -

The vi­sion of Ori­gi­nal Ma­ri­nes is clear: it fo­cu­ses on the needs of its cu­sto­mers who wear its clo­thes and it never for­ge­ts evol­ving trends. The Ori­gi­nal Ma­ri­nes Group is com­po­sed of three com­pa­nies: Imap Export, whi­ch owns the brand and is ba­sed in No­la (NA) and is al­so re­spon­si­ble for the re­sear­ch cen­ter and franchising sa­les net­work; Tra­der, whi­ch is re­spon­si­ble for di­rec­tly-ow­ned Ori­gi­nal Ma­ri­nes sto­res; and Com­mer­cia­le Cam­pa­na, whi­ch pro­du­ces and sells foot­wear. The direct re­la­tion­ship with cu­sto­mers is en­su­red th­rou­gh its wi­de­spread net­work of sto­res, with over 500 sto­res in Italy and 90 sto­res in Europe, Asia and the Middle East with their di­stinc­ti­ve lay­out that "speaks" to the cu­sto­mer and of­fers a shopping experience in per­fect Ori­gi­nal Ma­ri­nes style. Ori­gi­nal Ma­ri­nes col­lec­tions re­veal a con­tem­po­ra­ry li­fe­sty­le whe­re de­si­gn, qua­li­ty, and func­tio­na­li­ty are com­bi­ned to crea­te to­tal looks ea­ch sea­son that al­so al­low chil­dren to ex­press their per­so­na­li­ty. Ori­gi­nal Ma­ri­nes al­so pays clo­se at­ten­tion to advertising: the la­st of its award-win­ning cam­pai­gns was shot by Oli­vie­ro To­sca­ni.

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