IN­DOS­SAN­DO LA LI­BER­TÀ WEA­RINg fREE­DOM

Il mes­sag­gio di Ori­gi­nal Ma­ri­nes per l’A/I 15-16, un rac­con­to di spe­ran­za e di al­le­gria

VOGUE Bambini - - BACKSTAGE -

Ori­gi­nal Ma­ri­nes’ mes­sa­ge for F/W 2015-16 is a sto­ry of ho­pe and cheer

e are, we wear free­dom’ è il claim del­la nuo­va cam­pa­gna pub­bli­ci­ta­ria di Ori­gi­nal Ma­ri­nes, idea­ta e fir­ma­ta da Leo Bur­nett Ita­lia. Il dna Usa del brand spic­ca in una NewYork vi­bran­te: una col­le­zio­ne eclet­ti­ca, un in­no all’Ame­ri­can Way of Li­fe tra fram­men­ti di vi­ta quo­ti­dia­na rea­li, rac­con­ta­ti ne­gli scat­ti di Sven Ja­cob­sen at­tra­ver­so l’ener­gia e la com­pli­ci­tà di mam­me e fi­gli, cop­pie, gio­va­ni ami­ci e bam­bi­ni.

We are, we wear free­dom’ is the slo­gan of Ori­gi­nal Ma­ri­nes’ new ad­ver­ti­sing cam­pai­gn, crea­ted by Leo Bur­nett Ita­lia. The brand’s Ame­ri­can DNA emer­ges in a vi­brant New York. The eclec­tic col­lec­tion ce­le­bra­ting the Ame­ri­can Way of Li­fe is por­trayed du­ring moments of eve­ry­day li­fe in the pho­tos by Sven Ja­cob­sen, th­rou­gh the ener­gy and clo­se re­la­tion­ship bet­ween moms and their chil­dren, cou­ples, young friends and small chil­dren.

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