Fa­shion no­tes /how to be a great.../ FA­MI­LY

An­ge­lo Pe­ra, non­no af­fet­tuo­so e Pre­si­den­te di Ori­gi­nal Ma­ri­nes, ci par­la del­la nuo­va cam­pa­gna e dei va­lo­ri dell’azien­da An­ge­lo Pe­ra, gran­d­fa­ther and Pre­si­dent of Ori­gi­nal Ma­ri­nes, tells us about the com­pa­ny’s new cam­pai­gn and va­lues

VOGUE Bambini - - THE FAMILY -

con le mam­me di og­gi? Cer­chia­mo sem­pre di an­da­re in­con­tro al­le lo­ro esi­gen­ze. Con la nuo­va cam­pa­gna lo fac­cia­mo in mo­do di­ver­so e for­se an­co­ra più for­te: guar­dia­mo il mon­do con gli oc­chi di un bam­bi­no cer­can­do di co­glie­re le sue emo­zio­ni, di te­ner­lo per ma­no e di ac­com­pa­gnar­lo nel­le sue espe­rien­ze. Qua­li so­no i va­lo­ri su cui far le­va og­gi? Au­ten­ti­ci­tà, sen­so del­la fa­mi­glia, spon­ta­nei­tà, so­la­ri­tà, ov­ve­ro i va­lo­ri di Ori­gi­nal Ma­ri­nes. Gli stes­si che ani­ma­no la nuo­va cam­pa­gna. Es­se­re non­no la aiu­ta nel la­vo­ro? Ai miei fi­gli e ai miei ni­po­ti cer­co sem­pre di tra­smet­te­re fi­du­cia, pas­sio­ne e de­ter­mi­na­zio­ne. Es­se­re non­no mi aiu­ta a com­pren­de­re a fon­do i cam­bia­men­ti e non per­de­re mai di vi­sta le esi­gen­ze quo­ti­dia­ne, per poi in­ter­pre­tar­le in chiave ‘Ori­gi­nal’. by Oria­na Pic­ce­ni al­ways try to sa­ti­sfy their needs. Wi­th the new cam­pai­gn, we do it in a dif­fe­rent and pe­rhaps stron­ger way: we look at the world th­rou­gh a child’s eyes, try­ing to cap­tu­re his emo­tions, hol­ding him by the hand and ac­com­pa­ny­ing him on his eve­ry­day ex­pe­rien­ces. What are the va­lues that you focus on to­day? Au­then­ti­ci­ty, a sen­se of fa­mi­ly, spon­ta­nei­ty, and op­ti­mi­sm, whi­ch are the va­lues of Ori­gi­nal Ma­ri­nes. They are the sa­me that dri­ve our new cam­pai­gn. Is being a gran­d­fa­ther hel­p­ful in your work? I al­ways try to tran­smit to my chil­dren and gran­d­chil­dren a sen­se of tru­st, pas­sion and de­ter­mi­na­tion. Being a gran­d­fa­ther helps me ful­ly un­der­stand chan­ges and ne­ver lo­se sight of eve­ry­day needs, whi­ch are then in­ter­pre­ted from an ‘Ori­gi­nal’ per­spec­ti­ve.

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