Fashion notes /let’s smile/ IT’S ALL FUN
“A magical world with playful garments where the buzzword is fun.” Silvia Venturini Fendi tells us about the Fendi Kids line, a whole universe to explore.
Ecco una ricetta vincente: la capacità di declinare, in modo creativo e mai scontato, il dna di una grande maison nell’universo infantile. Come ci racconta la designer Silvia Venturini Fendi: «Sin dal lancio della prima collezione Fendi Kids (p/e 2011), l’idea è stata quella di disegnare un guardaroba per i piccoli che unisse tradizione, innovazione, creatività e continua ricerca per i dettagli, con un tocco fun. Un mix sorprendente di tecnologia e alta sartorialità, sapientemente unito a ironia that combined tradition, innovation, creativity and a constant search for details with a fun touch. In a surprising blend of technology and superb tailoring cleverly combined with irony and lightheartedness, it is a magical world with ‘playful’ garments for which the password is ‘fun’”. Fendi’s prints, color blocking, fine fabrics and unique production techniques are therefore translated in a sophisticated but playful and sometimes unexpected world. That same philosophy was applied when decorating the first Fendi Kids boutique recently inaugurated in Rome: the warm, luminous setting is brightened by the Bambi and Sheep chairs by Takeshi Sawada. It is the perfect place for welcoming kids, inviting them to play and to use their imagination.A genuine fairytale that starts with a story about the collection, it wants to let each child feel free to express his creativity. At the end of January that fairytale will continue with the opening of a new kidswear boutique in Dubai. Stay tuned!